The new BEWATCH collection presented by Ice-Watch marks a new direction for the brand, which branches out into the world of contemporary art and design for the first time.

Ice-Watch also shows off its Belgian roots with this collection of three models, one in each colour of the Belgian flag, with a dial designed by Belgian pop artist Bart Verheyen. The printed dial is also a first for Ice-Watch, featuring a woman’s face with a black outline, red lips and blond hair.

The limited-edition collection is available from mid-July in the unisex size.