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A Christmas jumper for your wrist from Swatch

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October 2013


Halloween has barely passed but we are already being gently reminded that there are “only” nine weeks left until Christmas. This triggers the usual brain-wracking of what to buy your nearest and dearest.

Among the numerous electronic devices, music, movies, chocolates and numerous other assorted gits, the traditional Christmas jumper, with its chunky knit and unmistakably seasonal patterns, has almost become so kitsch that it is trendy.

The limited-edition Red Knit by Swatch
The limited-edition Red Knit by Swatch

Swatch surfs on this wave for its seasonal offering this year, presenting its “Red Knit” model that allows you to transpose the typical pattern of a Christmas jumper to your wrist. A golden reindeer in a pixellated style graces the red dial, true to the knitted style, surrounded by snowflakes that act as hour markers.

The red bracelet continues the knitting theme and sports the familiar seasonal motifs of snowmen, snowflakes together with hearts and a rocking horse.

A limited edition of 14,999 pieces, the Red Knit comes in a large gift box wrapped with a red and white bow. The size of the box is to accommodate an extra special gift with the same knitted decoration – a hot water bottle to keep the owner warm on the long winter nights.

The special gift packaging for the Swatch Red Knit
The special gift packaging for the Swatch Red Knit