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DuBois & Fils - a Pioneering Distribution Concept

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January 2014


An increasing number of distribution channels are shifting to the online market and are thereby entering into direct competition with traditional retail businesses. Especially in the luxury segment of the watch industry, enormous growth rates in Internet distribution are being predicted for the coming years. The watch industry should not longer ignore this development.

Retail shops are understandably somewhat sceptical and concerned about this development. DuBois et fils has been intensively grappling with this topic over the last months and has unfailingly taken the interests of retail shops into account while developing their innovative distribution concept. The Swiss heritage brand believes that both worlds – online and retail shops – can be profitably joined, so that new possibilities are created for the specialized trade in particular.

The distribution concept from DuBois et fils, which is based on the existing Online Shop, yet fully integrates the retail shops and allows them to profit from this connection at all times. Distribution partners from DuBois et fils expect among other things a low investment, worldwide presence of the retail shop, higher margins and a financial stake in online direct sales. DuBois et fils is thus positioning itself once again as a forward-looking and future-oriented luxury brand, which actively shapes the future. The oldest watch factory in Switzerland will set new standards in the sale of luxury products along with innovative retail partner shops.

Source: Dubois et Fils