JeanRichard honoured its brand ambassador, Captain Chesley “Sully” Sullenberger to commemorate the 5th Anniversary of the landing of Flight 1549 on the Hudson River with the launch of the special edition “208 Seconds” Aeroscope watch. The event, which took place at Tourneau TimeMachine 57th Street and Madison Avenue in New York City, celebrated how the American hero saved 155 people in only 208 seconds on January 15, 2009.

“We are privileged to have worked with Captain Sullenberger on our new “208 Seconds” Aeroscope”, said Bruno Grande, COO of JeanRichard. “The watch showcases the importance of time, Sully’s inspirational achievement in seconds of great urgency, and his efforts since then to continue to help change and improve people’s lives and support organizations such as the American Red Cross and the Rory Staunton Foundation. This is very much in line with JeanRichard’s values and philosophy of life.”

Bruno Grande, COO of JeanRichard (left) and Captain Chesley “Sully” Sullenberger

“In situations such as those on January 15, 2009, one can only rely upon your training, preparedness and the knowledge that you are serving a cause greater than yourself”, said Captain Sullenberger. “The “208 Seconds” Aeroscope I was able to design with JeanRichard also symbolizes the values of personal responsibility and I am grateful for their support of my philanthropic work.”

Aeroscope “208 Seconds” by JeanRichard

208 seconds made Captain Sullenberger a hero and the watch’s automatic chronograph movement perfectly embodies the spirit and respect that the Captain and JeanRichard have for time. The 208 seconds are represented by a subtle marked white and red timeline on the timepiece’s black dial. Part of the proceeds of the watch will go to The American Red Cross and The Rory Staunton Foundation, two of Captain Sullenberger’s philanthropic endeavors.