IWC Schaffhausen demonstrates once again its passion for film-making at the Beijing International Film Festival (BJIFF) and for the second time acts as its official sponsor and partner.

This year, about 200 celebrities and VIP guests from around the world were invited to the glamorous gala event entitled “For the Love of Cinema”.

Chinese film director Feng Xiaogang, actress Ni Ni, actress Zhou Xun, and actor Liao Fan attend the exclusive “For the Love of Cinema” hosted by IWC Schaffhausen

We are thrilled to support the young and upcoming Beijing International Film Festival for the second time in a row. Goris Verburg, Director Marketing & Communication of IWC Schaffhausen

Goris Verbung welcomed its wide range of celebrity guests to the exclusive gala event, held in the grounds of the historic Imperial Ancestral Temple in Beijing.
The internationally acclaimed actress and singer Zhou Xun (“Balzac and the Little Chinese Seamstress”, “Cloud Atlas”) walked the red carpet for the first time in her role as IWC Friend of the Brand. She was accompanied by her actor colleagues Du Juan, Ni Ni, Francis Ng, Zhang Liang and Liao Fan who won the Silver Bear for best actor at the Berlin International Film Festival 2014, as well as by film director Feng Xiaogang and famous writer Liu Zhen Yun.

We are delighted to be contributing to the internationalization, professionalism and global cultural exchange of film-making under the main theme of the festival “Share the Screen, Shape the Future”. Goris Verburg.

Chinese film director Feng Xiaogang is presented with the IWC Filmmaker Award by IWC Director of Marketing and Communications Goris Verburg

The watch manufacturer introduced the IWC Filmmaker Award years ago with the aim of recognizing exceptional achievements in the film industry.
Feng Xiaogang, one of the most renowned Chinese film directors and often introduced as “the Chinese answer to Steven Spielberg”, accepted the highly coveted award from IWC’s Director of Marketing & Communication in honour of his impressive work.
“Feng Xiaogang is known for his innovation and is credited with introducing a new model in Chinese cinema with his New Year’s Celebration films”, said Goris Verburg, explaining IWC’s choice.
“Although he is known for making comedies, he is open to stories with a tragic background. His films on war, natural disasters and famine are good examples of this. Feng is one of the bestknown directors of mainstream cinema in China. It is a great honour for us to present him with this award.”

Feng Xiaogang received a Schaffhausen classic masterpiece ? a Portuguese Automatic (Ref. IW500114) in stainless steel, with the engraving “For the Love of Cinema” on the reverse.

Feng Xiaogang also received a Schaffhausen classic masterpiece; a Portuguese Automatic (Ref. IW500114) in stainless steel, with the engraving “For the Love of Cinema” on the reverse (see above picture).
This watch was meant to symbolize the fact that masterpieces in film and haute horlogerie have a lot in common and are the result of innovative technology, creativity and perfection. Last year’s recipient of the award and a specially engraved watch was Zhang Yimou, the Chinese film director and choreographer of the Olympics opening ceremony in 2008.

Source: Image.Net by Getty Images for IWC Schaffhausen