The brand unveils plans to celebrate its ten year anniversary of sponsoring the BRIT Awards 2015, where the Brand continues within its role as the Official Watch & Timing Partner for the UK’s most prestigious music awards ceremony, celebrating the best of both British and international music talent at The O2 Arena, London on 25 February 2015.

Raymond Weil has developed two unique celebratory BRIT Awards timepieces that are limited to 40 pieces for gents and 20 ladies pieces that will be presented to nominees, presenters and performers backstage at the show.
The inspiration for this year’s limited edition BRIT Awards 2014 timepieces has come from the brand’s freelancer , a timepiece that exemplifies the absolute best of the brand’s watchmaking know-how, craftsmanship and design excellence.
Raymond Weil and the BRIT Awards organisers will retail a very select number of pieces exclusively through key retailers and jewellers nationwide.

“We have had a decade of fantastic exposure through the sponsorship of the BRIT Awards which has provided us a platform to promote and enhance our Brand awareness with the UK and internationally.
Every year our activation of the BRIT Awards becomes more impressive and this year will be no different. Music and watchmaking have a lot in common, whether it is the inspiration that comes from the artist or designer and watchmaker or the precision needed to achieve the highest of standards. The BRIT Awards has always played a significant role in that success.” Elie Bernheim, CEO – Raymond Weil

In celebration of its ten year anniversary Raymond Weil has confirmed it will launch a series of celebratory activities including launching a nationwide advertising campaign at the beginning of February designed to heighten awareness of the brand’s association with the BRIT Awards throughout the UK’s largest cities including; London, Manchester, Glasgow, Birmingham, Leeds, Newcastle and Liverpool and which will be supported by an in-depth print and digital advertising campaign.

Source: Grove Communication for Raymond Weil