Smartwatches are expected to be a trending topic at Baselworld 2015. Ronnie Bernheim, co-owner of Mondaine, agrees: “The watch companies will all be asking each other, ’what are you doing about smartwatches?’ I think it will be a hot topic.“Excitement aside, Bernheim believes that smartwatches are more in the “connected technology market” than the watch market. He added, “I think Apple feel they wouldn’t need to attend Baselworld. They have their own stores...I don’t think they really want to be in the watch arena, even though they call it a watch.” (International Business Times)

Stay tuned to Europa Star, and we’ll keep you posted on the Apple situation live from Basel!