The Swiss watch brand welcomes summer - and life’s other precious moments - with some of the more affordable timepieces from the Richemont group.

Established in 1830, Baume & Mercier enjoys recognition as the seventh oldest Swiss watchmaking brand. Now a member of the Richemont group, the brand has dramatically enriched its collection of timepieces.

The simple fact that the brand has been around for so long means that it has long celebrated the many unforgettable moments in life. Perhaps that is the reason why Baume & Mercier timepieces are often offered as gifts to commemorate life’s special occasions.

Baume & Mercier Classima

Graduation is one of those special movements in life, as we say goodbye to the school year and look forward to the many successes to come. Baume & Mercier’s aptly-named Classima line of watches is often there to commemorate those achievements. Given the attractive package of quality and price, Classima watches often represent someone’s first entry in the world of luxury watchmaking as well, as well as their entry into the “real world”.

The end of school also means the start of summer. And Baume & Mercier is also there to commemorate the change of seasons, too.

The summer-focused Linea watch collection, for example, is all about vibrant colours and capturing the very essence of summer fashion. The brand has recently added four new timepieces to the collection, each adding a touch of flamboyance for their female customers.

Baume & Mercier Linea bracelet interchangeability

The Linea collection is also adaptable, able to accommodate the various social and stylistics demands of life. Linea watches have easily interchangeable straps, allowing women to express their creativity through different, artistically-inspired colours that really pop on the wrist. (VJ)