Baselworld 2016 smartwatch roundup

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March 2016

We’re seeing more smartwatches at Baselworld this year, but surprisingly little novelties from the Swiss luxury brands for now.

It was said that 2015 was the year of the smartwatch, and we are definitely feeling the repercussions all the way at Baselworld 2016.

Movado announced its plans to bring its HP technology to more of their brands, including Coach and Hugo Boss watch lines.

Fossil’s already strong tech presence has been expanded even further, from what we can see in Basel. The brand introduced its new activity tracker – called “Q Motion” - which provides functions like sleep tracking and touch sensitivity.

Samsung Gear S2 by de Grisogono
Samsung Gear S2 by de Grisogono

Samsung has also tried to enter the higher echelons of the smartwatch market through its partnership with jewellery De Grisogono. The result is the new, limited edition Samsung Gear S2 by De Grisogono, which we’ll cover in detail in an upcoming article.

Many more brands are featuring smart technology in their collections this year, but not much in the way of change. After making its big announcement at the end of last year, TAG Heuer has been underwhelming at Baselworld 2016 in the smartwatch segment. All we get for now is a new leather strap for its Carrera Connected Android Wear smartwatch.

Others at least, are promising more smartwatch releases for later in the year.

And just like last year, nothing to discuss about the big fish in the smart waters - again no sign of Apple in Basel.