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Moritz Grossmann’s quest for “pure” watchmaking

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May 2016


There’s beauty in simplicity. The latest Grossmann creations demonstrate perfectly the pure German aesthetic and the benefits of stainless steel.

Like most German brands based in Glasshütte, the driving principle behind Moritz Grossmann is the aesthetic of functionality and precision. In fact, back in the 19th century, the man after whom the company is named wrote an essay titled “On the construction of a simple but mechanically perfected watch.”

So you can easily guess what you can expect from the German watchmaker today: the ideals of simplicity, functionalist design, and mechanical perfection.

Moritz Grossmann's quest for “pure” watchmaking

Look no further than the manufacture calibres 201.0 and 202.0, which can be found in the Atum Pure and Tefnut Pure timepieces, respectively. Back in the day, Moritz Grossmann applied various surface finishes using ornamental techniques to his chronograph movements. In contrast to these artistic finishes which provided more aesthetic variety, the new Pure Classic movement finish focuses on functionality alone.

The result is a fine monochrome manifestation of watchmaking in its purest form. Both the Atum and Tefnut Pure models are now available in steel cases and a cool, minimalist look.

Moritz Grossmann's quest for “pure” watchmaking

Stainless steel was a big trend this year at Baselworld, and it’s no wonder why – in times of stagnating exports - brands are trying to keep prices low to encourage more spending.

Grossmann was also on point with the stainless steel trend. The brand actually decided to “downgrade” one of it’s models and made it more “consumer friendly” - in other words, more affordable.

Until now, it’s Atum model was only offered in rose gold or white gold. But the watch is now available in a stainless steel case for about one third the price of the original, coming it at around $11,000.

Moritz Grossmann's quest for “pure” watchmaking

The Tefnut also sports a clean look in a stainless steel case. The model is characterized by its slender and thin case, as well as its casual look. The calibre 202.0 movement inside was specially conceived for this model because it required a new, thinner silhouette. The limited edition Tefnut can be had in either argenté or charcoal dials and a stainless steel case.

With both the Tefnut Pure and Atum Prue now available in stainless steel, and both powered by impressive non-nonsense movements, the German watchmaker proves again that less is more.