Movado brand statement
Movado
semi moon™Movado
sapphire™
Movado
se™ denim color
Movado, founded in La Chaux-de-Fonds, Switzerland in 1881, earned almost 100 patents in
its first 100 years, a testament to its technological excellence and forward-thinking design phi-losophy.
Widely recognized for its legendary Museum Watch, Movado has become synonymous with
the clean, modern lines that originated in the Bauhaus design movement of the 1920's.
Movado's classic Museum Watch, with a single dot at 12 o'clock, symbolizing the sun at high
noon, is widely regarded as the purest way to conceptualize time. The famous numberless dial,
designed in 1947 by American artist Nathan George Horwitt, is part of the permanent collec-tions of museums around the world, including the Museum of Modern Art in New York City.
Today, the popular Museum Watch has evolved into a full range of styles — including the best-selling, aerodynamically contoured Movado SE — each with the purity of design and quality Swiss workmanship that have earned worldwide recognition. There will be several introduc-tions inspired by the Museum Watch this year, including the Museum Capelo, which is detailed by a unique, asymmetrical crescent-shaped case accent. A one-of-a-kind platinum Museum
Minute Repeater, featuring an intricate and exquisitely engineered mechanism with a slide lever that activates chimes to signal the precise minute, will be the highlight of Basel 2003. In 2001, Movado introduced another breakthrough design, the Elliptica, with its ergonomic, comma-shaped case, a triumph in watch innovation. This avant garde timepiece, inspired by Movado's original Polyplan, a popular wristwatch from the early 1900s, pays tribute to the brand's rich history, while also saluting the future. This year, the brand will build on the success of the Elliptica by introducing several round Elliptica designs.
Movado continues its “art of time” global advertising campaign this year. The ad executions feature dramatic watch photography on the iconic Movado black background. The campaign embodies Movado's love of the arts and excellence as seen in the portraits of legendary per-formers and artists — tennis Grand Slam champion Pete Sampras, jazz sensation Wynton Marsalis, and American Ballet Theatre principal dancer Irina Dvorovenko, all of whom are fea-tured in diverse executions.
This campaign demonstrates the brand's longstanding appreciation and support of culture and the arts, and celebrates Movado's commitment to exceptional performance and high-concept design. Movado has been a principal benefactor of American Ballet Theatre since 1986, and is a sponsor of Lincoln Center for the Arts, Miami International Film Festival and the Miami City Ballet.
In recent years, Movado has continued its expansion into retail with 12 Movado Boutiques that offer an array of exclusive jewelry designs and distinctively styled home dÉcor objects, personal and desk accessories, eyewear, and, most recently, tabletop and gifts. Each item reflects Movado's signature modern design philosophy. Movado Boutique locations include new stores at the Dadeland and Adventura Malls in Florida.



Source: Movado press release
April 2003