Alfex Diamond Collection

Diamonds and sparkling stones are the big trend for this autumn/winter season and usually radiate their brilliance from the bezel. Not so with the latest models in the ALFEX Diamond Collection. The emphasis is not placed on the centre of the watch but boldly set by a refined detail: on reference 5452 this is a fine element of the stainless steel bracelet. The central bracelet element, which establishes the link with the case, embodies 7 diamonds on each side. Prestigious, refined, understated - but a sparkling focus.

Reference 5452 has been styled by the famous German designer Georg Plum and incorporates a first-class Swiss quartz movement. The case is made of stainless steel and therefore anti-allergenic - in other words it produces no nickel allergies. Water-resistant to 30 m.

Obtainable from specialist outlets from the end of September 2001 in two models with a light or dark dial.

ALFEX enhances its MOMENTS Jewelry Collection with diamonds

Following the successful launch of the MOMENTS Jewelry Collection last spring, ALFEX of Switzerland is presenting the Jewelry Diamond Collection for the festive season. Seven pieces from the existing collection have been enhanced by diamonds to make an excellent combination with the matching timepiece model from the ALFEX Diamond Collection. Alternatively, they can be worn as a separate eye-catcher.
A diamond - a million-year old natural wonder in carbon, one of the essential building blocks of life, a symbol of eternity. Stainless steel - an invention of the 20th century, an alloy created in the heads of scientists and technicians, a reflection of our technical culture. Two materials between which the contrast could not be greater, but which nevertheless share several common features: hardness, the clear, pure and dazzling surface, longevity and fascination. These two materials go together exceptionally well and their symbolic effect creates a fascinating dialogue. This underlying consideration has been taken up again to extend the MOMENTS Jewelry Collection. The outcome is the Jewelry Diamond Collection, consisting of 7 unique elements which have been supplemented by high-grade Top Wesselton VS diamonds.
All MOMENTS jewellery pieces are made of stainless steel (the ear pin is embellished with titanium) and are therefore anti-allergenic, in other words they do not produce nickel allergies. The styling is by the prestigious German designer, Georg Plum. All models will be available from the specialist retail trade from the end of October 2001.