DeWitt recently celebrated the Grand Opening of its first boutique in Hong Kong. Located in the Elements, at Kowloon Station, this boutique gives to the brand a new opportunity to be closer to its Chinese clientele.
This opening was accompanied by the launch of the latest Golden Afternoon ladies collection. To celebrate this special occasion, DeWitt hosted a gala dinner at the W Hotel in an enchanting and spectacular wonderland decor.
Inspired by the same design as the DeWitt Museum in Geneva, the DeWitt Hong Kong boutique is the perfect illustration of the brand’s commitment to perpetuate ancestral watchmaking tradition but with a twist of audacity! The “machinery wheels” on the main wall immediately set the scene and welcome the guests to the heart of DeWitt.
The elegant red carpet, the ingenious round showcase, the stylish “Imperial Column” display, combined with precious wood and stone environment set the tone of the new boutique: majestic, elegant, modern and intimate. The boutique showcases traditional watchmaking techniques and features some ancient machines such as two beautiful 19th century “Tour à arrondir”. DeWitt is today one of the very few remaining brands to perpetuate the art of Guilloché on historical 18th, 19th and 20th century rose-engine machines.
Source: DeWitt
