Tissot opens a boutique in what has always been a significant market to the brand, located in the luxurious and famous GUM shopping center of Moscow, Russia.

Tissot will have a prominent position within this amazing mall that attracts over fifty thousand people per day. The building, like Tissot, has a long and rich history, having been built over 120 years ago. At that time, Tissot was already present in Russia and had even created special pocket watches for the Tsar with an effigy of him as well as for his officers. Russia was one of the leading markets for Tissot from a very early stage. It is therefore an honour for Tissot to be opening a boutique in a country that contributed to its success, further leading it to be the worldwide brand it is today.

The Tissot boutique inside the GUM shopping centre

The Tissot Boutique integrates into the GUM’s prestigious setting to perfection. Its interior design transmits the brand’s values and portrays an exclusive yet accessible environment, remaining traditional and innovative at the same time. As shoppers step inside the Tissot Boutique, they will be greeted by a paradise of dazzling watch displays where the products ranging from Tissot pocket watches through to stunning classical timepieces all the way to the technological Tissot Touch Collection will be presented.

Source: Tissot