The digital transformation of watchmaking

The digital transformation of watchmaking

All the (official) dials of the TAG Heuer connected

SMARTWATCHES

By Europa Star

January 2017

All the (official) dials of the TAG Heuer connected

SMARTWATCHES

By Europa Star

January 2017


Smartwatch faces - All the (official) dials of the TAG Heuer connected

WATCH FILES
The digital transformation of watchmaking

Launch of the Luxury Watch Barometer

Launch of the Luxury Watch Barometer

Expert Fred Levin (ex-LGI and Troverie) has introduced a new tool for measuring trade flows in the US watchmaking industry. We asked him three (...)

IWC Introduces Digital Watch Passports in Partnership with Arianee

IWC Introduces Digital Watch Passports in Partnership with Arianee

IWC Schaffhausen introduces My IWC Passport, a blockchain powered digital product passport linked to an individual IWC watch. Owners will be able to access (...)

EveryWatch: a new frontier in Big Data for watch sales

EveryWatch: a new frontier in Big Data for watch sales

With the expansion of the market for pre-owned watches, the transaction prices of certain models have been thrust into the spotlight. Newly launched (...)

Artificial Intelligence: the next big thing for the watch industry?

Artificial Intelligence: the next big thing for the watch industry?

INTERVIEW

Since the dramatic fall from grace of crypto and NFTs, attention has turned to artificial intelligence. But is AI just the latest in a long line of (...)

Watch CertificateTM – From marketplace to blockchain

Watch Certificate^TM – From marketplace to blockchain

CASE STUDY

Blockchain certification is a hot topic for today’s watch industry. A French start-up that began life as a marketplace for watches now specialises in (...)

SevenFriday: solid expertise in community building

SevenFriday: solid expertise in community building

CASE STUDY

Using blockchain to power an inclusive community, SevenFriday’s spin-off UPO7F will offer its platform and in-house technology as a service to other watch (...)

Jacob & Co. blazes a trail for NFT-crossover watchmaking

Jacob & Co. blazes a trail for NFT-crossover watchmaking

CASE STUDY

Turning NFT art into a GPHG-nominated mechanical watch may not follow the rule book but for CEO Benjamin Arabov that’s the point – the Forbes ‘30 Under 30’ (...)

Dubois et fils: vintage movements tokenised on the blockchain

Dubois et fils: vintage movements tokenised on the blockchain

CASE STUDY

Web3 solutions need not be executed on an industry-wide scale. A small Swiss brand has custom-built itself a blockchain as a ledger for traceability of its (...)

How TAG Heuer finds new aficionados through tech

How TAG Heuer finds new aficionados through tech

CASE STUDY

Accepting crypto-currencies or launching NFT-enabled watches is just the beginning for tech-savvy CEO Frédéric Arnault, who wants to make TAG Heuer the (...)

Hedging against crypto uncertainty

Hedging against crypto uncertainty

With market crashes and the dramatic downfall of exchange giant FTX dominating the headlines, 2022 ended with the crypto world in chaos. So, are brands and (...)

The metaverse: is it right for the watch world?

The metaverse: is it right for the watch world?

With the metaverse forecast by analysts to generate US$5 trillion in consumer and enterprise value by 2030, its potential seems too big to ignore, and (...)

Web3: dream or delusion?

Web3: dream or delusion?

EDITORIAL

The new version of the internet that we’re told will be immersive and decentralised, encompasses such a broad range of realities (or “virtualities”, perhaps) (...)

Decoding Web3 solutions in watchmaking: Origyn

Decoding Web3 solutions in watchmaking: Origyn

CASE STUDY

Origyn is an emerging player in blockchain solutions for the luxury and watch industries. What benefits does its solution bring to the value chain? In this (...)

Decoding Web3 solutions in watchmaking: Aura Blockchain Consortium

Decoding Web3 solutions in watchmaking: Aura Blockchain Consortium

CASE STUDY

Aura Blockchain Consortium is a key player in blockchain solutions for the luxury and watch industries. What benefits does its solution bring to the value (...)

Decoding Web3 solutions in watchmaking: Arianee

Decoding Web3 solutions in watchmaking: Arianee

CASE STUDY

Arianee is a key player in blockchain solutions for the luxury and watch industries. What benefits does its solution bring to the value chain? In this (...)

Is the NFT hype over?

Is the NFT hype over?

WEB3

First a frenzy, then a collapse: the world of NFTs and cryptos has had a tumultuous year. Since then, there has been little news from watch brands on this (...)

Adresta joins forces with Swisscom to track watches online

Adresta joins forces with Swisscom to track watches online

INNOVATION

The Zurich-based start-up, a spin-off of ETH Zurich, aims to track the life cycle of watches by The Zurich-based start-up, a spin-off of ETH Zurich, aims (...)

Visiodome: a new solution for remote presentations

Visiodome: a new solution for remote presentations

TECHNOLOGY

Since the outbreak of the pandemic, one of the most challenging issues for the watch industry has been how to present and display watches remotely. Several (...)

Why Louis Erard is going into blockchain and NFTs

Why Louis Erard is going into blockchain and NFTs

INTERVIEW

Digital tokens or “non-fungible tokens” (NFTs), located on the blockchain, have been the subject of considerable hype since a virtual work of art was sold (...)

Blockchain on the move in the watch industry

Blockchain on the move in the watch industry

INTERVIEW

Announcements are coming out about alliances between luxury brands around shared blockchain solutions. One of the most important players on this booming (...)

SevenFriday, a pioneer in digital watch authentication

SevenFriday, a pioneer in digital watch authentication

While there’s been a lot of talk about the application of blockchain technology to guarantee the authenticity of watches, independent brand SevenFriday has (...)

Dimension, sound, light: the digital illusion of reality

Dimension, sound, light: the digital illusion of reality

INNOVATION

To appeal to collectors and beyond, replicating the physical experience online is a new imperative for the watch industry. The Covid-led lockdowns, the (...)

eBay unveils ambitious plans for its watch segment

eBay unveils ambitious plans for its watch segment

E-COMMERCE

Online marketplace eBay has its sights on the top end of the market, starting with watchmaking. The e-commerce behemoth has just set up a new (...)

Louis Erard to launch a blockchain-powered loyalty programme

Louis Erard to launch a blockchain-powered loyalty programme

INNOVATION

The new loyalty programme, designed in cooperation between Louis Erard and Qiibee, comes with an ad hoc branded web application, for all fans to track (...)

Ariel Adams on the digital evolution of the watch industry

Ariel Adams on the digital evolution of the watch industry

CONVERSATION

The founder of aBlogtoWatch shares his thoughts as new digital initiatives are piling up this year in reaction to the pandemic crisis. A candid (...)

Watches will have their own biometric passports

Watches will have their own biometric passports

INNOVATION

To replace the traditional authenticity papers, Origyn, a new Swiss foundation, is offering biometric recognition of watches by means of a simple (...)

Is the luxury watch industry ready for Blockchain?

Is the luxury watch industry ready for Blockchain?

GUEST COLUMN

A new crop of start-up technology companies would have you believe so. But are the brands biting?

Digital certificates enter the collecting scene

Digital certificates enter the collecting scene

BLOCKCHAIN

Digital certificates are about to infiltrate the world of collectors’ watches via an initiative by the authors of the famous “Only” watchmaking book series, (...)

Instagram Live: social media show their limits

Instagram Live: social media show their limits

CORONAVIRUS CHRONICLES

Numerous players in the watch industry have responded swiftly to the absence of physical encounters by increasing the number of sessions and interviews (...)

Tomorrow, a digital twin for watches

Tomorrow, a digital twin for watches

BLOCKCHAIN

The pandemic crisis that the watch industry is going through is also accelerating its digital transition. Among the most promising elements of this is the (...)

Watchmaking's “pre-Netflix” moment

Watchmaking’s “pre-Netflix” moment

CORONAVIRUS CHRONICLES

The pandemic has led to the accelerated digitisation of our daily life. However, the watch industry finds itself still stuck at a stage similar to that of (...)

Online sales in the fast lane

Online sales in the fast lane

CORONAVIRUS CHRONICLES

The coronavirus crisis is leading to grand-scale initiatives, such as total lockdowns, which would have been considered impossible only a few weeks ago. We (...)

Talking watches at Google

Talking watches at Google

IN THE SILICON VALLEY

To say that Google has been quite active on the smartwatch front last year year would be an understatement. In January 2019, it acquired the Fossil Group’s (...)

“Swiss brands left too much space for generic websites”

“Swiss brands left too much space for generic websites”

MARIO PESERICO

In our latest report about the transformation of the watch world, we selected six major issues which are having a profound impact on the industry’s present (...)

Watchmaking in the age of digital complexity

Watchmaking in the age of digital complexity

EDITORIAL

Watchmaking has now fully entered the age of digital complexity. Unlike the well-oiled networks of the past, the jungle we’re dealing with today is more or (...)

“White glove” delivery, popular in China, comes to Switzerland

“White glove” delivery, popular in China, comes to Switzerland

E-COMMERCE

Gübelin is expanding its e-boutique by offering personal one-day delivery for online orders of watches starting at CHF 5,000. The Swiss retailer’s digital (...)

Watchdreamer: the leasing formula

Watchdreamer: the leasing formula

E-COMMERCE

Paying in monthly installments is already standard practice in the automotive industry. In Switzerland, a startup now offers to buy watches on credit. The (...)

Mechanical, quartz or connected?

Mechanical, quartz or connected?

INDUSTRY

Is there still room for every category of timepiece in the 21st century? Innovation suggests there is. But only the market can give us the definitive (...)

Gucci: “The watch industry must move on e-commerce”

Gucci: “The watch industry must move on e-commerce”

INTERVIEW

A major player in the watch industry, Gucci has just launched the Grip, a new collection based on the universe of its creative director Alessandro Michele. (...)

Vacheron Constantin in the Blockchain

Vacheron Constantin in the Blockchain

DIGITAL CERTIFICATION

The Geneva manufacture will use the new technology to produce forgery-proof digital certificates for its Les Collectionneurs timepieces. The innovation was (...)

Movado Group: how to stay relevant in the digital age

Movado Group: how to stay relevant in the digital age

STRATEGY

The American group is undertaking several initiatives to keep on track with new generations: it has just acquired fashion brands MVMT and Olivia Burton, (...)

Instagram, “long time” and “short time”

Instagram, “long time” and “short time”

OPINION

The paradox of the supposedly forward-looking new networks is that they constantly plunge us into a distant and magnified past. The internet has given us (...)

“Bridging connection and complication”

“Bridging connection and complication”

FREDERIQUE CONSTANT

Frederique Constant has passed the 30 year mark. With characteristic discretion and a style that is anything but exuberant, the brand recently acquired by (...)

A new e-retail formula in the United States

A new e-retail formula in the United States

DISRUPTION

An expert of the American watch retail network has come up with a system where brands and representatives could finally cooperate in terms of online sales. (...)

Digital vs. analogue

Digital vs. analogue

WATCHWORDS

“Analogue” stands apart. It’s real and authentic. It’s vinyl, it’s 35mm. What you see is what you get. It’s kind of vintage, and it’s cool (...)

Watches and bitcoins

Watches and bitcoins

DISRUPTION

New virtual currencies like the famous bitcoin are just early arrivals in a new digital revolution, the blockchain. The first timepieces inspired by this (...)

Being together (in real life)

Being together (in real life)

EDITORIAL

As the virtual world spreads out to encompass every aspect of our lives, the need for direct contact, physical presence, face-to-face dialogue, coming (...)

Online exclusivity: will luxury brands win this war?

Online exclusivity: will luxury brands win this war?

E-COMMERCE

Producers of high-end goods recently won an important case before the European Court of Justice. The latter banned retailers from selling products on third (...)

BrandCloud and the omnichannel model

BrandCloud and the omnichannel model

RETAIL

This is an ambitious project, almost frightening by its scope. But it is worth a closer look, since its ultimate aim is to create a simple and effective (...)

Mechanical smartwatches

Mechanical smartwatches

CONNECTION

In rapid succession, starting with an advance announcement, the start-up X-One and Frederique Constant both recently presented mechanical smartwatches. A (...)