A history of watch advertising: 1940-1949

A history of watch advertising: 1940-1949

June 2023

Subscribe to Europa Star

Subscribe to Europa Star

CLUB

décembre 2020
Start off the year 2021 on the right foot. By subscribing now to Europa Star, you will not only receive our latest print issues wherever in the world you (…)

A new edition of the best-selling “Guide To Complicated Watches”

A new edition of the best-selling “Guide To Complicated Watches”

BOOKS

novembre 2020
Watchmakers all over the world agree that François Lecoultre’s reference book, first published in 1949, still helps them solve the problems they meet on an (…)

Time to reflect on the fate of the watch industry

Time to reflect on the fate of the watch industry

EUROPA STAR CLUB

March 2020
Europa Star provides a unique resource to help you gain perspective on what is happening to the watch industry today, by looking through the lens of (…)
Europa Star Europa Star Europa Star
Discovering Backes & Strauss
Europa Star Europa Star Europa Star

Discovering Backes & Strauss

FROM OUR ARCHIVES

November 2019
The timepieces crafted by Backes & Strauss are as rare as it gets. We have been following the brand for a long time, and for good reason: it is the (…)

A new resource for watch professionals and aficionados

A new resource for watch professionals and aficionados

EUROPA STAR CLUB

Europa Star is offering exclusive access to over 60 years of magazine archives. The Club, aimed at both watch professionals and watch lovers, grants access (…)

The history of Enicar in an upcoming book

The history of Enicar in an upcoming book

LEGENDS OF WATCHMAKING

August 2019
‘Time for a change: Discovering vintage Enicar’ is a book written by Martijn van der Ven. Following a successful Kickstarter campaign, it will be ready for (…)

Over 90 years of Europa Star archives

Over 90 years of Europa Star archives

1927-2019

June 2019
A full journey through the history of watchmaking. Indeed, Europa Star has embarked upon the digitisation of a unique heritage: over 90 years of watch (…)

Watchmaking soon to be recognised by UNESCO

Watchmaking soon to be recognised by UNESCO

HERITAGE

April 2019
An application has been officially submitted by Switzerland and France to UNESCO. Beyond its symbolic significance, the decision to include watchmaking as (…)

Europa Star: 90 years of editorial adventure

Europa Star: 90 years of editorial adventure

RETROSPECTIVE

At the end of the Roaring Twenties, Swiss entrepreneur Hugo Buchser laid the foundations for the magazine Europa Star. Among tourist guides, a business trip (…)

The internet of the 1930s

The internet of the 1930s

ARCHIVES

August 2017
In 1930, Europa Star’s founder launched the Buyers’ Guide for the Watchmaking and Allied Trades.

Hugo Buchser and the origins of Europa Star

Hugo Buchser and the origins of Europa Star

RETROSPECTIVE

January 2017