A history of watch advertising: 1920-1929
June 2023
Audemars Piguet appoints Ilaria Resta as new CEO
May 2023
Ms. Resta will replace long-time CEO François-Henry Bennahmias, who previously announced his intention to leave the company after almost 30 years with (…)
Audemars Piguet Royal Oak Ref. 4100BA ‘Maktoum Dial’
April 2023
The Christie’s Dubai Edit celebrates springtime with a vintage marvel: the Audemars Piguet Royal Oak Ref. 4100BA ‘Maktoum Dial’, dating from 1980 (Est: (…)
Olivier Mory: industrial methods meet fine watchmaking
April 2023
Olivier Mory was thirteen when he fell in love… with watchmaking. Fortunately the feeling was mutual and the two have been together ever since! What makes (…)
Code 11.59 by Audemars Piguet Ultra-Complication Universelle RD#4
March 2023
More than a century after the production of its ultra-complicated Universelle pocket watch, Swiss Haute Horlogerie manufacturer Audemars Piguet introduces (…)
Audemars Piguet celebrates the Royal Oak Offshore’s 30th anniversary
February 2023
The brand unveils a new black ceramic iteration of its Royal Oak Offshore Selfwinding Flying Tourbillon Chronograph highlighting its architectural (…)
Concentration continues in watch distribution
MARKETS
January 2023
A distribution strategy that emphasises monobrand stores is benefitting a small number of powerful retailers with the necessary logistical and financial (…)
Should we still be talking about primary and secondary markets?
January 2023
After a strong performance early last year, the collectible watch market contracted with prices down for those models that had registered the biggest (…)
Jacob & Co. blazes a trail for NFT-crossover watchmaking
CASE STUDY
January 2023
Turning NFT art into a GPHG-nominated mechanical watch may not follow the rule book but for CEO Benjamin Arabov that’s the point – the Forbes ‘30 Under 30’ (…)
Audemars Piguet’s double rainbow
GEM-SETTING
December 2022
Marking the 50th anniversary of the Royal Oak, Audemars Piguet has imagined two sets of fine jewellery watches using only the invisible setting, the most (…)
Audemars Piguet revisits the tradition of the wandering hours
December 2022
Audemars Piguet presents its new Code 11.59 by Audemars Piguet Starwheel, a timepiece that combines black ceramic with 18-carat white gold. Invented in the (…)
Royal Oak: From Iconoclast to icon
November 2022
Swiss Haute Horlogerie manufacturer Audemars Piguet and luxury publishing house Assouline celebrate the Royal Oak’s 50th anniversary with a dedicated book (…)
