Audemars Piguet Haute Joaillerie Sapphire Orbe
March 2021
Named after the river that crosses Le Brassus, home of Audemars Piguet, Sapphire Orbe embodies a glittering river of diamonds and sapphires in graded hues (…)
Watchmaking in search of eternity
ANALYSIS
March 2021
While mechanical watchmaking – the existence of which dates back not millennia but “merely” a few centuries – could conceivably one day dwindle and die out, (…)
Customisation: from exclusive to unique
BESPOKE WATCHES
March 2021
While production volumes for the Swiss watch industry are falling sharply, a segment that seems to be more resilient is that of customising collectors’ (…)
Bucherer BLUE: "Bringing exclusivity back to retailers"
INTERVIEW
March 2021
More and more brands are reserving their most sought-after models for their own shops, which is causing increasing difficulties for multi-brand retailers. (…)
Watchfinder & Co.: why e-commerce still values physical stores
INTERVIEW
December 2020
In the midst of the pandemic, the platform specialising in pre-owned watches has just opened two physical stores, in Paris and Geneva. It is also partnering (…)
Facing the pandemic: is the secondary watch market more resilient?
WATCH INDUSTRY
October 2020
The specialist luxury watch platform Watchbox boasts that it has gained market share since the beginning of the year. Another recognised player in the (…)
Museum: Audemars Piguet’s new oxymoron
GUIDED TOUR
October 2020
The new Audemars Piguet Museum is an oxymoron: a combination of opposites that create a strong and surprising experience. It associates the solid and (…)
Audemars Piguet Code 11.59 Grande Sonnerie Carillon Supersonnerie
October 2020
The Swiss Haute Horlogerie manufacturer brings the Code 11.59 by Audemars Piguet collection a step further with the release of five Grande Sonnerie Carillon (…)
Audemars Piguet Royal Oak Concept Tourbillon Volant GMT
September 2020
Swiss Haute Horlogerie manufacturer Audemars Piguet continues to experiment with technical materials and avant-garde aesthetics with its new take on the (…)
Audemars Piguet Code 11.59 Selfwinding Flying Tourbillon Chronograph
September 2020
Limited to 50 pieces, this complex watch endowed with contemporary aesthetics and distinct architectural elements brings forward the Manufacture’s (…)
Audemars Piguet Code 11.59 displays new tones
September 2020
A year after its official launch, Code 11.59 by Audemars Piguet continues to evolve with five new Selfwinding date, hour, minute and second references and (…)
Audemars Piguet: new references for the Code 11.59
August 2020
A year after its official launch, Code 11.59 by Audemars Piguet continues to evolve with five new Selfwinding date, hour, minute and second references and (…)
