Baume & Mercier Clifton Club Bronze
May 2019
Originally made of stainless steel, the Clifton Club watch is presented this year in a bronze version, giving it a unique neo-retro charm. Without losing an (…)
Baume & Mercier: a trip down memory lane
INTERVIEW WITH GEOFFROY LEFEBVRE, CEO
February 2019
The Richemont Group’s accessible brand has a new director, Geoffroy Lefebvre. And all you have to do is look at his private Instagram account to understand (…)
SIHH 2019 Insights: Goeffroy Lefebvre, CEO Baume & Mercier
January 2019
Aiming to bring more readability and legitimacy to Baume & Mercier, this year, Goeffroy Lefebvre and his team is extending only two brand lines and he (…)
Watchmakers test their DNA
ARCHIVES AND HERITAGE
December 2018
The grand old companies with an uninterrupted history, such as Rolex, Audemars Piguet or Patek Philippe, maintain their heritage with absolute consistency (…)
Baume & Mercier Clifton Club Indian Legend Tribute Chief
November 2018
Baume & Mercier has created a series of sports watches to celebrate its partnership with Indian Motorcycle, which was founded in the USA in 1901.
Baume & Mercier Clifton Baumatic
November 2018
Sedate, simple, elegant, modestly dimensioned (40mm) and affordable, the Clifton Baumatic soberly presents three hands and a date aperture, indices in the (…)
Watch Curator ’18
- Purity
GETTING STRAIGHT TO THE POINT
October 2018
Over-use by watchmakers – and others – of the Bauhaus school’s famous founding phrase “form follows function” has turned it into a rather hackneyed expression.
Watch Curator ’18
- Sport
THE AGE OF MATURITY IN WATCHMAKING
October 2018
With greater accuracy and the invention of the chronograph, watchmaking in the 19th century was a booming industry, directly contributing to the rise of the (…)
INTERVIEW WITH ALAIN ZIMMERMANN, BAUME&MERCIER
SIHH 2018
January 2018
Europa Star, in collaboration with Luxury Society, is delighted to present a special series of DNA interviews (D for Discovery - N for Number - A for (…)
SIHH: if there were 10 (part I)
SIHH 2018
January 2018
A subjective visual selection of 10 watches that impressed me at this year’s SIHH. And the reason why.
Baume & Mercier Honors Racing Legend Burt Munro
November 2017
The Swiss watchmaker releases a new sports chronograph that pays tribute to motorcycle legend Burt Munro and his iconic Indian motorcycle.
The horological Noah’s Ark (Part 1)
PORTFOLIO
October 2017
“By imagining tomorrow, which apparently no other animal is capable of doing, we have given value to the present.” Albert Jacquard
