An introduction to Breitling’s Top Time Classic Cars
October 2021
This capsule collection pays homage to classic sports cars from the 1960s. This unconventional trio of racing chronographs draws inspiration from the (…)
Georges Kern: “There is no more room for this excessive luxury”
INTERVIEW
August 2021
With his “new luxury” concept, the Breitling boss wants to take the brand into a price segment beyond the symbolic CHF 10,000 mark. The recent launch of the (…)
Introducing Breitling’s new “Paradise Capsule” collection
July 2021
Breitling’s latest seasonal creation for women, the Superocean Heritage ’57 Pastel Paradise Capsule Collection, is a fresh reincarnation of a classic. What (…)
An introduction to Breitling’s Super Chronomat
HIGHLIGHT
July 2021
Inspired by the Frecce Tricolori watch that Breitling created for the hotshots of the Italian Air Force’s aerobatic fleet in 1983, the new Super Chronomat, (…)
Blockchain on the move in the watch industry
INTERVIEW
May 2021
Announcements are coming out about alliances between luxury brands around shared blockchain solutions. One of the most important players on this booming (…)
All kinds of vintage
May 2021
The trend for vintage and revival watches must be a symptom of something. Why this infatuation in so many young – and not-so-young – collectors, nostalgic (…)
Collaboration
April 2021
Artistic collaborations, technical partnerships, shared inspirations, occasional contributions or long-term alliances, even direct collaboration with the (…)
Breitling’s Premier Heritage: back to the origins
April 2021
Inspired by the inventive spirit of Breitling’s founders, the new Premier Heritage Collection is the brand’s most elegant and refined line. All timepieces (…)
Dimension, sound, light: the digital illusion of reality
INNOVATION
April 2021
To appeal to collectors and beyond, replicating the physical experience online is a new imperative for the watch industry. The Covid-led lockdowns, the rise (…)
Presenting Breitling’s Chronomat South Sea Capsule Collection
March 2021
Since the 1940s, Breitling has created a variety of dedicated women’s models. The timepieces in the new Chronomat Automatic 36 South Sea Capsule Collection (…)
Watchmaking and the environment: on the front line
INNOVATION
January 2021
Future customers will necessarily be more attentive to the environmental impact of their purchases. A few established watch brands stand out for their (…)
Introducing Breitling’s Superocean Heritage ’57 Outerknown
November 2020
Breitling announces the launch of the Superocean Heritage ’57 Outerknown, the third watch in collaboration with Outerknown, the sustainable apparel brand (…)
