De Bethune releases the DB25 Starry Varius Aérolite

De Bethune releases the DB25 Starry Varius Aérolite

July 2022
Created from a meteorite, the DB25 Starry Varius Aérolite becomes the witness to a chaotically orchestrated force. De Bethune has enriched its dial with a (…)
De Bethune: a new vision of Marc Newson's Hourglass

De Bethune: a new vision of Marc Newson’s Hourglass

June 2022
As there are no pure blue metals, it is not possible to plate the nanoballs with this colour, so it was a challenge to overcome. Denis Flageollet, with his (…)
An introduction to De Bethune's DB28XP Steel Wheels

An introduction to De Bethune’s DB28XP Steel Wheels

May 2022
Everything in this new DB28XP Steel Wheels engages you to re-discover the art of De Bethune and its vision of watchmaking for tomorrow. A symbiosis between (…)
De Bethune DB28GS JPS: a new automotive-inspired timepiece

De Bethune DB28GS JPS: a new automotive-inspired timepiece

May 2022
The Swiss manufacture launches a new version of its first ever sports watch with a black and gold twist, as an echo to the John Player Special racing cars.
Watchbox, moving from “pre-owned” to “collectible”

Watchbox, moving from “pre-owned” to “collectible”

STRATEGY

April 2022
After securing a new investment round and acquiring watch brand De Bethune, WatchBox now intends to open multiple new locations in the US and around the (…)
Sapphire: the quest for transparency

Sapphire: the quest for transparency

INNOVATION

January 2022
Sapphire, used in watchmaking for almost a century, has become a high-tech material in its synthetic form. In an era of transparency, it is increasingly (…)
De Bethune launches the new DB25QP with green guilloche dial

De Bethune launches the new DB25QP with green guilloche dial

December 2021
The finesse of the decorations and the purity of the green hand-guilloche dial, radiating in 12 sectors, underline the legibility of the dial, which is (…)
De Bethune launches Dream Watch 5 Tourbillon ‘Season 1'

De Bethune launches Dream Watch 5 Tourbillon ‘Season 1’

November 2021
This timepiece is the result of a genuine challenge issued to De Bethune by the American star Swizz Beatz. Denis Flageollet and his team came up with a (…)
WatchBox announces a majority investment in De Bethune

WatchBox announces a majority investment in De Bethune

INDUSTRY

August 2021
WatchBox, a global leader in collectible luxury timepieces, announces a majority investment in De Bethune, the watch manufacture established in 2002, and (…)
Denis Flageollet: Materials, it all starts with the materials

Denis Flageollet: Materials, it all starts with the materials

PORTRAIT

July 2021
Just above the Sainte-Croix Pass and the high-perched abode of Denis Flageollet, the watchmaker behind the De Bethune trademark, you will also find the (…)
De Bethune's Starry Varius now with GMT function

De Bethune’s Starry Varius now with GMT function

June 2021
This is the 29th movement from De Bethune, which once again demonstrates bold technical mastery and expertise by fitting a GMT movement into a Starry Varius (…)
De Bethune DB Kind Of Two Tourbillon

De Bethune DB Kind Of Two Tourbillon

TWO DIALS, TWO IDENTITIES

April 2021
With this model that sports two very different faces, De Bethune offers a concentrate of its watchmaking artistry which is both totally contemporary and (…)