De Bethune presents “The Sensoriel Chronometry Project”
November 2022
A unique project, which will enable customers acquiring a De Bethune watch to be able to have it specially adjusted to their personal type of wear by the De (…)
An introduction to De Bethune’s DB25 Perpetual Calendar
November 2022
A new self-winding perpetual calendar makes its debut in the De Bethune collection. At Geneva Watch Days 2022, Manufacture De Bethune unveils a new 40mm (…)
De Bethune releases the DB25 Starry Varius Aérolite
July 2022
Created from a meteorite, the DB25 Starry Varius Aérolite becomes the witness to a chaotically orchestrated force. De Bethune has enriched its dial with a (…)
De Bethune: a new vision of Marc Newson’s Hourglass
June 2022
As there are no pure blue metals, it is not possible to plate the nanoballs with this colour, so it was a challenge to overcome. Denis Flageollet, with his (…)
An introduction to De Bethune’s DB28XP Steel Wheels
May 2022
Everything in this new DB28XP Steel Wheels engages you to re-discover the art of De Bethune and its vision of watchmaking for tomorrow. A symbiosis between (…)
De Bethune DB28GS JPS: a new automotive-inspired timepiece
May 2022
The Swiss manufacture launches a new version of its first ever sports watch with a black and gold twist, as an echo to the John Player Special racing cars.
Watchbox, moving from “pre-owned” to “collectible”
STRATEGY
April 2022
After securing a new investment round and acquiring watch brand De Bethune, WatchBox now intends to open multiple new locations in the US and around the (…)
Sapphire: the quest for transparency
INNOVATION
January 2022
Sapphire, used in watchmaking for almost a century, has become a high-tech material in its synthetic form. In an era of transparency, it is increasingly (…)
De Bethune launches the new DB25QP with green guilloche dial
December 2021
The finesse of the decorations and the purity of the green hand-guilloche dial, radiating in 12 sectors, underline the legibility of the dial, which is (…)
De Bethune launches Dream Watch 5 Tourbillon ‘Season 1’
November 2021
This timepiece is the result of a genuine challenge issued to De Bethune by the American star Swizz Beatz. Denis Flageollet and his team came up with a (…)
WatchBox announces a majority investment in De Bethune
INDUSTRY
August 2021
WatchBox, a global leader in collectible luxury timepieces, announces a majority investment in De Bethune, the watch manufacture established in 2002, and (…)
Denis Flageollet: Materials, it all starts with the materials
PORTRAIT
July 2021
Just above the Sainte-Croix Pass and the high-perched abode of Denis Flageollet, the watchmaker behind the De Bethune trademark, you will also find the (…)
