DOXA SUB 600T: a distinctive ’80s vibe
July 2022
Orange Professional, Silver Searambler, Black Sharkhunter, Navy Caribbean, Yellow Divingstar, Turquoise Aquamarine, Whitepearl: just naming the palette of (…)
Doxa: the spectacular comeback
STRATEGY
June 2022
The historic specialist in diving watches saw its desirability increase tenfold in the midst of the pandemic. The Swiss family-owned brand has just launched (…)
DOXA: the full SUB collection now in Whitepearl
June 2022
DOXA expands its colour spectrum to white, by popular demand. Following the runaway success of the SUB 200 Whitepearl launched last year, it was inevitable (…)
The Doxa Army relaunched with Watches of Switzerland
May 2022
Fifty years after the Doxa Army was born, the brand honours its history with the Swiss Army’s elite divers unit by reissuing, for the first time, a limited (…)
Doxa dives deep into white in 2022
April 2022
The SUB 300 Carbon as well as the SUB 300, SUB 300T, SUB 600T and SUB 1500T are now available in a Whitepearl version.
Doxa SUB 600T
THE ICON RETURNS
January 2022
The limited SUB 600T Pacific edition sold out in less than three days last summer. DOXA is now launching the SUB 600T in stainless steel, eagerly awaited by (…)
An introduction to Doxa’s SUB 300T Conquistador
HIGHLIGHT
July 2021
This timepiece is one of the most emblematic diving watches in horological history. It is now available in a choice of six dial colours.
Doxa unveils the SUB 200 Whitepearl
July 2021
The independent Swiss brand adds a seventh colour, “Whitepearl White”, to its famed line of diving watches. More than 50 years after its initial launch, the (…)
“It’s almost embarrassing, how much time I spend on watches”
COLLECTOR PORTRAIT
April 2021
Jane, a lawyer working in New York, shares her watch collecting journey. From the beginning, she took a selective approach to collecting, focusing on a few (…)
The Doxa SUB 300 carbon COSC embraces new colours
March 2021
“Orangemania” was just the beginning. Colours are in the DNA of Doxa watches. Following through on the success of the SUB 300 Aqua Lung US Divers launched (…)
Doxa: the SUB 200 C-GRAPH plays with colours
March 2021
Doxa introduces a new collection with a mechanical self-winding chronograph, quick to spot with its three counters: the SUB 200 C- GRAPH. Six colors are (…)
Doxa SUB 300 COSC’s new colours
October 2020
Doxa introduces the SUB 300 in six vibrant colours and 12 versions. Daring colours are an integral part of the history of the brand that launched the (…)