Concentration continues in watch distribution
MARKETS
January 2023
A distribution strategy that emphasises monobrand stores is benefitting a small number of powerful retailers with the necessary logistical and financial (…)
The metaverse: is it right for the watch world?
January 2023
With the metaverse forecast by analysts to generate US$5 trillion in consumer and enterprise value by 2030, its potential seems too big to ignore, and (…)
IWC: a new boutique at London’s Battersea Power Station
December 2022
Located within the recently restored London landmark, renowned for innovation and technical ingenuity, the new boutique showcases IWC’s latest designs (…)
IWC: new variations in the Portugieser collection
August 2022
For the first time, the Portugieser Perpetual Calendar 42 and the Portugieser Automatic 40 feature dark green dials with a sunray finish, on matching green (…)
IWC launches Top Gun Pilot’s watches in Ceratanium®
November 2021
Engineered in Schaffhausen, this innovative new material combines the structural integrity of titanium with a scratch-resistance similar to that of ceramic (…)
IWC launches special edition Big Pilot’s watch
May 2021
With the Big Pilot’s Watch Constant-Force Tourbillon Edition “IWC Racing”, IWC Schaffhausen presents a horological masterpiece in a design inspired by the (…)
Action
April 2021
Despite the inroads made by the smartwatch, the sports watch remains particularly resilient in the traditional watch industry. It is often the point of (…)
Dimension, sound, light: the digital illusion of reality
INNOVATION
April 2021
To appeal to collectors and beyond, replicating the physical experience online is a new imperative for the watch industry. The Covid-led lockdowns, the rise (…)
Bucherer BLUE: “Bringing exclusivity back to retailers”
INTERVIEW
March 2021
More and more brands are reserving their most sought-after models for their own shops, which is causing increasing difficulties for multi-brand retailers. (…)
IWC Pilot’s Watch Chronograph Edition “Tribute to 3705”
March 2021
With the Pilot’s Watch Chronograph Edition “Tribute to 3705”, IWC Schaffhausen travels back in time to honour the legendary Ceramic Fliegerchronograph (ref. (…)
Watchmaking and the environment: on the front line
INNOVATION
January 2021
Future customers will necessarily be more attentive to the environmental impact of their purchases. A few established watch brands stand out for their (…)
IWC The Pilot’s Watch Timezoner Edition “Le Petit Prince”
January 2021
For the first time, IWC presents the patented Timezoner function in the design code of its “Le Petit Prince” special editions. The Pilot’s Watch Timezoner (…)
