Longines: the forgotten “first commercial quartz crystal watch”

Longines: the forgotten “first commercial quartz crystal watch”

HISTORY / GUEST COLUMN

août 2020
On August 20, 1969, Longines convened the press in Geneva to announce the world’s first commercial quartz wristwatch. Known as the Ultra-Quartz, it was more (…)
Longines Heritage Classic – Tuxedo

Longines Heritage Classic – Tuxedo

July 2020
After the harsh war came a time of prosperity: Longines celebrates the carefree spirit of the late 1940s. Two “Tuxedo” creations, one with 3 hands and the (…)
Longines Spirit

Longines Spirit

THE PIONEER SPIRIT LIVES ON

July 2020
Legendary aviators and explorers like Amelia Earhart, Paul-Emile Victor, Elinor Smith and Howard Hughes put their trust in the brand on their incredible (…)
Longines: The Flagship Heritage with black dial

Longines: The Flagship Heritage with black dial

July 2020
Longines pays a tribute to its Flagship collection with a new model that features a black dial and emblematic design from the 1950s. Inspired by a rare (…)
Walter von Känel and François Thiébaud: two “rocks” of Swiss watchmaking

Walter von Känel and François Thiébaud: two “rocks” of Swiss watchmaking

CROSSING PATHS

June 2020
Who could have imagined, in early 2020, that we’d be where we are today? The pandemic crisis is accelerating change everywhere. Two “rocks” of the Swiss (…)
New models in the Longines 1832 collection

New models in the Longines 1832 collection

May 2020
This summer, all models of The Longines 1832 will feature matte black dials. This collection, whose name pays tribute to the origins of the winged (…)
The watch show that should inspire the future Geneva show

The watch show that should inspire the future Geneva show

RETROSPECTIVE

April 2020
The project of a new world watch show in Geneva next April has been launched. Behind-the-scenes discussions are taking place to decide on its structure. (…)
Longines HydroConquest Green

Longines HydroConquest Green

February 2020
Longines’ HydroConquest collection is now available in green hues. Adding to range, that has models of blue, grey and black, the new additions in tones (…)
Longines Heritage Classic Chronograph 1946

Longines Heritage Classic Chronograph 1946

January 2020
Longines extends its Heritage segment with a new interpretation, The Longines Heritage Classic Chronograph 1946, the reissue of a piece produced in the (…)
Longines - The Longines Master collection

Longines - The Longines Master collection

NEW SELF-WINDING MOVEMENT WITH MOON PHASE

January 2020
Longines reaffirms its watchmaking expertise with the addition of new creations that strengthen one of its flagship lines, The Longines Master Collection. (…)
Longines Heritage Military 1938

Longines Heritage Military 1938

November 2019
Longines revisits a military watch from the Interwar period featuring a timeless, understated design and a hand-wound mechanical calibre. This watch is (…)
The Chinese watch market seen by key players

The Chinese watch market seen by key players

QUOTES

November 2019
In this article, we selected a number of quotes from various voices on the Chinese watch market, that helps to understand the main trends and upheavals in (…)