The billionaire watch brands
DATA
April 2019
Seven Swiss brands exceed one billion in annual revenues. US investment bank Morgan Stanley, in collaboration with Swiss consultant agency LuxeConsult, (…)
WWII Japanese military watches
DAWN OF A QUIET SUNDAY MORNING IN 1941
March 2019
The rise and fall of the Japanese Empire during WWII is a deeply captivating but also frightening piece of history of the 20th century. If military watches (…)
Quartz: the moment of truth
TECHNOLOGY
January 2019
Once a pioneer, yet now decidedly run-of-the- mill, the quartz movement is approaching a crucial point in its history. With mechanical watches becoming less (…)
A glimpse into Longines’ heritage and patrimony
A DAY IN SAINT-IMIER
December 2018
Diving into Longines’ patrimony provides an understanding of how deeply the Swiss brand has impacted the watch industry, both on a technical level, and also (…)
Longines Conquest V.H.P
December 2018
Longines takes its advanced V.H.P. – “Very High Precision” – quartz technology to the next level this year with the addition of a chronograph version. When (…)
Longines Hydroconquest
November 2018
The HydroConquest watch is a true diving watch, water resistant up to 300 m with a uni-directional rotating bezel, screw-in crown and back, protective crown (…)
Longines Conquest V.H.P. GMT Flash Setting
LONGINES’ FLASH OF INTELLIGENCE
November 2018
Longines is continuing to target high-precision quartz through the V.H.P. collection, which brings a surprising innovation. The Flash Setting mode included (…)
Watch Curator ’18
- Sport
THE AGE OF MATURITY IN WATCHMAKING
October 2018
With greater accuracy and the invention of the chronograph, watchmaking in the 19th century was a booming industry, directly contributing to the rise of the (…)
‘There is no vintage bubble’
ALFREDO PARAMICO
October 2018
Alfredo Paramico is a world-class collector, primarily of Patek Philippe and Longines. This Italian former merchant banker, living in Miami, now manages an (…)
Yesterday’s marketing is more modern than you think it is
VINTAGEMANIA
October 2018
Art deco advertisements certainly look prettier mounted on your wall than the modern ones you’ll find in the glossy magazines in your doctor’s waiting room. (…)
Europa Star Chapter 4/2018 Global Issue, out now
October 2018
What was before just an image on Instagram or a rumour in Basel or Geneva is now transformed into a reality! Most of the watches introduced earlier this (…)
Longines Record
October 2018
Longines is dressing up the Record collection this year by adding 18k rose gold and two-tone steel and 18K rose gold versions. Previously, this line was (…)
