Watchmaking’s hesitant solidarity
CORONAVIRUS CHRONICLES
April 2020
Numerous private initiatives from wealthy individuals or global companies are today making up for the failures of states that did not foresee the extent of (…)
Louis Erard La Sportive Limited Edition Bronze
February 2020
Four chronographs in limited series of 250 examples each. Each of these four timepieces concentrate the excellence of high watchmaking without the excessive (…)
How Louis Erard is engineering its metamorphosis
CASE STUDY
February 2020
From “entry-level mechanical watches” to “entry-level watchmaking excellence”: this more or less sums up the path of Louis Erard since 2004. CEO Alain (…)
Louis Erard Limited Edition Régulateur
November 2019
More than just a simple ladies’ watch, this beautiful, distinguished, distinctive timepiece features a hand-winding mechanical calibre among the most (…)
Louis Erard x Alain Silberstein Le Regulateur
October 2019
Louis Erard watches are embarking on a new strategic route with a reinterpretation of the brand’s regulator watch in collaboration with the architect and (…)
Louis Erard Excellence Regulator
VIDEO
September 2019
This new Excellence Regulator completes the existing line with three models. Behind their steel 42-mm case is a self-winding mechanical movement with Dubois (…)
Watch trends 2019: Regulators
WATCH SELECTION - EUROPA STAR
July 2019
Well before the atomic clock, the “mother” of all clocks – the reference for time, as a yardstick was for yards – was the regulator.
Louis Erard Excellence Regulator by Eric Giroud
February 2019
Maison Louis Erard works in the shadows to renew itself. Today, it opens a new chapter. It lays the first stone of the edifice by relaunching its iconic (…)
Louis Erard Chronograph 1931 Titanium
November 2018
Coming in anthracite-red and anthracite-blue versions, the first titanium model by Louis Erard is elegant, sporty and defiantly modern. The ultra-light case (…)
Watch Curator ’18
- Sport
THE AGE OF MATURITY IN WATCHMAKING
October 2018
With greater accuracy and the invention of the chronograph, watchmaking in the 19th century was a booming industry, directly contributing to the rise of the (…)
What exactly is a mid-range watch?
DON’T FORGET THE MIDDLE CLASS
March 2017
Watchmakers would be the first to say that they don’t like the term “mid-range” – they find it disparaging. And, in fact, there is not a single mid-range – (…)
Target: middle class
VERBATIM
March 2017
Three CEO speak out: Alain Zimmermann, CEO BAUME & MERCIER; Alain Spinedi, CEO LOUIS ERARD; Rolf Studer, co-CEO ORIS.
