The key words in the current economic crisis: price, quality and authenticity

The key words in the current economic crisis: price, quality and authenticity

PART THREE

July 2009
The current global economy has sent the watch industry into turmoil. Find out how the watch brands are adapting their products and advancing their companies (…)
Maurice Lacroix Masterpiece Le Chronographe Squelette

Maurice Lacroix Masterpiece Le Chronographe Squelette

June 2009
Spearhead of the Maurice Lacroix manufacture, the Masterpiece line is a skilfully proportioned combination of technology, tradition and modern aesthetics. (…)
Maurice Lacroix and the kinetics of time

Maurice Lacroix and the kinetics of time

April 2009
Maurice Lacroix’ new skeletonized Masterpiece Lune Rétrograde has a contemporary yet stately appearance.
Maurice Lacroix and contemporary mechanical watchmaking

Maurice Lacroix and contemporary mechanical watchmaking

March 2009
Maurice Lacroix timepieces today incorporate a vibrant and contemporary design with modern technology and the mastery of mechanical movements.
Thomas Steiner, new Managing Director at Maurice Lacroix USA

Thomas Steiner, new Managing Director at Maurice Lacroix USA

January 2009
At the beginning of this month, Thomas Steiner took over as Managing Director at the US affiliate of Swiss luxury watch manufacturer Maurice Lacroix. (…)
Randi Shinske – President, Maurice Lacroix North America

Randi Shinske – President, Maurice Lacroix North America

December 2008
Randi Shinske has been a leader in the US watch industry for quite some time, having been at Ebel and other companies in the past.
Martin Bachmann, new CEO of the Swiss watch manufacturer Maurice Lacroix

Martin Bachmann, new CEO of the Swiss watch manufacturer Maurice Lacroix

September 2008
From 1 November 2008, Martin Bachmann (46) takes over as CEO of the Swiss luxury watch manufacturer Maurice Lacroix. For the last seven years Martin (…)
Maurice Lacroix – on the path towards industrial independence

Maurice Lacroix – on the path towards industrial independence

August 2008
Philippe Merk granted us this exclusive interview at the end of June. Exactly one month later, Audemars Piguet announced that Philippe Merk had been (…)
Maurice Lacroix - Calendrier Rétrograde and Double Rétrograde Limited Editions

Maurice Lacroix - Calendrier Rétrograde and Double Rétrograde Limited Editions

August 2008
Maurice Lacroix showcases its new Masterpiece models equipped with the company's latest manufacture movements, the Calendrier Rétrograde ML (…)
Maurice Lacroix Mémoire 1

Maurice Lacroix Mémoire 1

May 2008
Maurice Lacroix is introducing a new era with its development of the first memory function for a mechanical watch! The highly complex mechanism and the (…)
Maurice Lacroix conquers the mechanical memory with its new Mémoire 1

Maurice Lacroix conquers the mechanical memory with its new Mémoire 1

April 2008
Maurice Lacroix has recently introduced a truly exceptional watch. While we have known about it for several months—or more exactly we knew it was coming—we (…)
Maurice Lacroix Mémoire 1 Launch Party in Basel

Maurice Lacroix Mémoire 1 Launch Party in Basel

April 2008
Maurice Lacroix officially presented the strictly limited Mémoire 1 chronograph to a gathering of about 400 international guests in Basel. The (…)