Maurice Lacroix’s treasure hunt
GAMIFICATION
May 2019
The Swiss brand keeps up with its playful spirit and organises a new global watch hunt. Participants can win this time a limited edition of the Aikon (…)
Maurice Lacroix Aikon Chronograph Camouflage
April 2019
A vital piece of kit when clearing your way through the urban jungle, the Aikon Quartz Chrono Camouflage melts into the background, yet still stands out. (…)
Maurice Lacroix Aikon Manufacture Skeleton
April 2019
The skeleton watch is a part of Maurice Lacroix’s history and watchmaking culture. The avant-garde character of the watchmaking manufacture was quickly made (…)
Aikon Venturer by Maurice Lacroix
VIDEO
March 2019
After Aikon Quartz in 2016 and the automatic line in 2018 Maurice Lacroix presents the Aikon Venturer. It features all the components of the Aikon spirit: (…)
Maurice Lacroix Aikon Venturer 43 mm
February 2019
The Aikon concept takes on a new shape. After Aikon Quartz in 2016 and the automatic line in 2018 comes the Aikon Venturer. It features all the components (…)
Maurice Lacroix Aikon Automatic Mercury 44 mm
February 2019
At first glance, the Aikon Mercury appears to be a normal watch, with central hours and minutes and small seconds at the six o’clock position. With the (…)
Maurice Lacroix Eliros Chronograph
January 2019
The calm, relaxed temperament of the Eliros collection provides an interesting con-trast with the notion of recording elapsed time where speed is critical (…)
Maurice Lacroix Masterpiece Square Wheel Retrograde
January 2019
When the Masterpiece Square Wheel was launched in 2010, it astounded the world of watchmaking with its innovative depiction of time. The iconic design of (…)
Watch Curator ’18
- Open-Worked
MORE THAN A SKELETON
October 2018
In conventional watchmaking, skeletonising a watch’s movement was a rare speciality practised by a handful of master watchmakers. It was a balancing act (…)
Maurice Lacroix adds moonphase to Eliros collection
May 2018
One of the brand’s more popular ladies’ watches is being offered for the first time with a moonphase display. Does it do enough to add to the brand’s (…)
Basel portfolio
BASELWORLD 2018
March 2018
Fewer brands at Baselworld this year doesn’t mean there’s less choice.
AIKON AUTOMATIC by Maurice Lacroix
March 2018
Functions: Central hours and minutes. Small second at 9 o’clock. Chronograph second indicated by central hand. 30-minute chronograph counter at 12 o’clock. (…)
