A curated selection of vintage chronographs
VINTAGEMANIA
May 2018
The ’50s, ’60s and ’70s were the apogee of the chronograph. These ten chronographs, selected from hundreds of models, demonstrate the technical vitality (…)
The risky lure of neo-vintage
12 DISRUPTIONS IN THE WATCHMAKING INDUSTRY
April 2018
Slowly but surely over the past few years, a vintage wave has been sweeping through the watchmaking establishment and influencing styles like few phenomena (…)
Introducing the Mido Commander Shade
April 2018
Launching this month, the vintage-inspired special edition of the Commander Shade is part of the brand’s 100-year anniversary celebrations this year.
Basel portfolio
BASELWORLD 2018
March 2018
Fewer brands at Baselworld this year doesn’t mean there’s less choice.
Architecture in the US watch market
BUILDING TIME
March 2018
When Frank Lloyd Wright was commissioned to design the Solomon R. Guggenheim Museum, his mandate was to create “a temple of the spirit.” But on one evening (…)
Mido - Introducing the Multifort Special Edition Orange Chronograph
October 2017
Orange is the new black. The Swiss watchmaker comes out with yet another solid offer, this time a new edition of the iconic Multifort model.
Mido channels summer’s hottest colour
July 2017
The Swiss watchmaker hits the right blue notes for summer, with a release of three new automatic references that are sure to be a hit for the season, and (…)
mido Baroncelli Caliber 80 Chronometer Silicon
June 2017
The new Baroncelli Caliber 80 Chronometer Si from Mido matches the inexhaustible charm of a refined timepiece with chronometric performance. For inside the (…)
Swatch Group, champions of the medium range
VERBATIM
March 2017
Of the three major Swiss watchmaker groups, only the Swatch Group has fundamentally industrial origins. While Richemont and LVMH have, with a forced march, (…)
What exactly is a mid-range watch?
DON’T FORGET THE MIDDLE CLASS
March 2017
Watchmakers would be the first to say that they don’t like the term “mid-range” – they find it disparaging. And, in fact, there is not a single mid-range – (…)
mido Belluna Small Seconds
November 2016
Mido, standing on the shoulders of giants
October 2016
The Swiss watchmaker has been making quality timepieces for nearly a century in a low key manner. We explore the brand and the steps it’s taking to get into (…)
