Yesterday’s marketing is more modern than you think it is
VINTAGEMANIA
October 2018
Art deco advertisements certainly look prettier mounted on your wall than the modern ones you’ll find in the glossy magazines in your doctor’s waiting room. (…)
Co-Axial Master Chronometer Diver 300m by Omega
October 2018
Since 1993, the Seamaster Professional Diver 300M has enjoyed a legendary following. Today’s modern collection has embraced that famous ocean heritage and (…)
Omega: “A little more time”
INTERVIEW WITH RAYNALD AESCHLIMANN
September 2018
The “elder brother” of the Swatch family and the world number two watch brand, Omega has multiplied initiatives under the energetic leadership of Raynald (…)
Can you dive with your vintage watch?
VINTAGEMANIA
August 2018
Have you ever asked yourself that question? I’m sure that if you’re a collector, or simply the owner of a vintage watch, you’ve surely asked yourself at (…)
The Second Take: Omega, Ulysse Nardin, Fossil, and more
July 2018
This week in the news, Omega revisits its past, Ulysse Nardin celebrates America, Swiss researchers develop watch components from diamonds, and Fossil shows (…)
Rolex and Omega break records at Phillips auction
May 2018
The “Daytona Ultimatum” thematic sale raised over 22 million Swiss francs at the Geneva auction May 11-13. We also saw a new world record for an Omega watch (…)
The end of the passive ambassador?
12 DISRUPTIONS IN THE WATCHMAKING INDUSTRY
May 2018
We’ve seen so many stars posing with a luxury watch on their wrist and being handsomely paid for the service that we’ve forgotten one thing: if these (…)
The vintage tool watch vs. the modern luxury watch
VINTAGEMANIA
April 2018
We all remember how our first mobile phone impacted our daily routine. Suddenly we were offered the ability of calling, texting, surfing on the web, playing (…)
The risky lure of neo-vintage
12 DISRUPTIONS IN THE WATCHMAKING INDUSTRY
April 2018
Slowly but surely over the past few years, a vintage wave has been sweeping through the watchmaking establishment and influencing styles like few phenomena (…)
Omega reissues Speedmaster Pulsometer Panda Dial
April 2018
Aimed at collectors, the new limited edition of the Speedmaster CK 2998 is a true “panda dial” and includes new elements sure to excite collectors.
Swiss timing: a view of the slopes
SPORTS TIMING
April 2018
After following up on the use of Seiko equipment at the World Athletics Championships in London last year, Europa Star had the opportunity to visit another (…)
“We would like to see more brands buy back their vintage timepieces”
AUCTION
April 2018
An interview with Paul Boutros, Head of Americas & International Strategy Advisor at Phillips in association with Bacs & Russo.
