Omega Speedmaster Super Racing, fine-tuned for precision
February 2023
Thanks to the SpirateTM System, which includes a revolutionary new patent-pending spiral that allows for ultra-fine rate adjustments, it is now possible for (…)
Concentration continues in watch distribution
MARKETS
January 2023
A distribution strategy that emphasises monobrand stores is benefitting a small number of powerful retailers with the necessary logistical and financial (…)
Omega opens a new boutique in St. Moritz
January 2023
As St. Moritz has twice staged the Olympic Games and is home to the world’s oldest natural bob run, a store in the alpine resort is a logical next step for (…)
Omega - A World of Enchantment
December 2022
Omega has revealed a snowy new campaign full of precision and watchmaking wonder. The Enchanted Winter series follows the brand’s “Quality” concept that was (…)
Omega celebrates 60 years of James Bond
December 2022
Marking the 60th anniversary of the James Bond franchise, two new Omega watches have been crafted. Each one pays homage to the spy through innovation and (…)
Omega unveils De Ville Prestige upgrade
November 2022
This year, the De Ville Prestige receives an overall upgrade, not only with Master Chronometer certification for mechanical models, but also with new and (…)
Omega Speedmaster X-33 Marstimer: time on Mars
November 2022
Made in partnership with the European Space Agency (ESA), Omega’s Speedmaster X-33 Marstimer is everything the name suggests.
Omega Speedmaster X-33 Marstimer: time on Mars
November 2022
Made in partnership with the European Space Agency (ESA), Omega’s Speedmaster X-33 Marstimer is everything the name suggests.
Introducing Omega’s extraordinary Olympic 1932 Chrono Chime
November 2022
A ringing tribute to the exceptional skills of the Swiss brand’s watchmakers.
Swatch x Omega: what madness is this?
EDITORIAL
July 2022
All it took was the announcement of an unprecedented and vaguely incestuous marriage between Swatch and the Speedmaster Moonwatch, Omega’s iconic timepiece, (…)
What is your horological golden age?
COLLECTORS’ CHOICES
July 2022
For some collectors, it’s the Roaring Twenties, when the wristwatch was really just emerging – exactly one century ago. For others, it’s the conservative (…)
Introducing Omega’s Seamaster Planet Ocean Ultra Deep
June 2022
In 2019, the very first Ultra Deep watches made history when they reached the deepest place on Planet Earth. In 2022, the technology that made the dive (…)
