Swatch enters a new territory with the Bioceramic
May 2021
A few months after the first bio-sourced Swatch launched in September 2020, here comes “Bioceramic”, a new and unique mix of ceramic and bio-sourced plastic.
Timing the Olympic Games
HISTORY OF WATCHMAKING
April 2021
If the Olympic Games finally take place this summer in Tokyo, it won’t be Seiko that will be responsible for timekeeping (unlike the Tokyo Olympics in (…)
The Watch Files - Blancpain
PODCAST
April 2021
Join Serge Maillard, Publisher & CEO of Europa Star, and Stephen Foskett, Publisher of Grail Watch, as we tell the stories of the events that changed (…)
The Watch Files - The Delirium
PODCAST
April 2021
Join Serge Maillard, Publisher & CEO of Europa Star, and Stephen Foskett, Publisher of Grail Watch, as we tell the stories of the events that changed (…)
Deloitte: 2021 outlook for the Swiss watch industry
INTERVIEW
March 2021
Covid-19, smartwatches, sustainability, second-hand or online sales: year after year, Deloitte provides a comprehensive overview of the Swiss watch industry (…)
Tissot: connection without disruption
STRATEGY
September 2020
It will be new CEO Sylvain Dolla’s first major project. Tissot’s connected watch, the T-Touch Connect Solar, has been eagerly awaited, as the new market (…)
Longines: The Flagship Heritage with black dial
July 2020
Longines pays a tribute to its Flagship collection with a new model that features a black dial and emblematic design from the 1950s. Inspired by a rare (…)
Walter von Känel and François Thiébaud: two “rocks” of Swiss watchmaking
CROSSING PATHS
June 2020
Who could have imagined, in early 2020, that we’d be where we are today? The pandemic crisis is accelerating change everywhere. Two “rocks” of the Swiss (…)
Are groups compatible with Baselworld?
THE FAIR TRADE
February 2020
It’s not all about coronavirus... Swatch Group’s decision to leave Baselworld is in line with a fundamental trend: after grappling with the production chain (…)
Swatch: New headquarters and a lot of questions
WHAT’S NEXT
February 2020
The magnificent “serpent” designed by Japanese architect Shigeru Ban for Swatch took more than eight years to rise out of the ground and unfurl its coils in (…)
The Chinese watch market in 3 key concepts
ANALYSIS
October 2019
A cornucopia of contemporary consumption: this is how we could aptly describe the Chinese market, which today combines hyper-consumption with oversupply of (…)
Swatch Group: the “vintage & silicon” strategy
INTERVIEW
October 2019
Mido’s Ocean Star is 75 years old, but its new version, the Ocean Star Diver 600, is equipped with silicon. It’s an embodiment of the Swatch Group’s (…)
