TAG Heuer Aquaracer Gents Green Dial
September 2019
With two new Aquaracer models, TAG Heuer introduces an on-trend colour for men and women who desire an innovative timepiece that blends fashion with (…)
Watch trends 2019: Urban
WATCH SELECTION - EUROPA STAR
August 2019
Energy, robustness, virility, contemporaneity – arrestingly designed urban models are always big sellers and assume their role of innovation laboratory. (…)
TAG Heuer Aquaracer Ladies
August 2019
TAG Heuer unveils three new Aquaracer models for women that suit an active lifestyle on land and at sea. Each one has the six standard features of any (…)
TAG Heuer nostalgia
EUROPA STAR ARCHIVES
July 2019
Back in 1998, we highlighted in our pages the “power of the past” in the watch industry as TAG Heuer, a pioneer of the “vintagemania” trend, revived the (…)
TAG Heuer Monaco 1989–1999 Limited Edition
July 2019
TAG Heuer presented the third of five limited-edition Monaco timepieces to mark the icon’s 50th anniversary. The third limited edition is dedicated to the (…)
Mechanical, quartz or connected?
INDUSTRY
June 2019
Is there still room for every category of timepiece in the 21st century? Innovation suggests there is. But only the market can give us the definitive answer.
TAG Heuer Monaco 1979–1989 Limited Edition
June 2019
TAG Heuer presented the second of five limited-edition Monaco timepieces that mark the icon’s 50th anniversary. The 50 year Monaco timepiece birthday (…)
TAG Heuer Autavia
May 2019
Using history to forge a new path, the latest TAG Heuer collection takes inspiration from the original Autavia models and makes use of the most innovative (…)
Mexico: an unconventional watch market
LATIN AMERICA
May 2019
The country is undoubtedly Latin America’s giant in terms of luxury watches consumption, clearly ahead of Brazil or Argentina. It is an important market for (…)
TAG Heuer Carrera Calibre Heuer 02T Tourbillon Nanograph
CONVERSATION PIECES
April 2019
“R&D is about creating Substance,” - Guy Sémon speaks about the highly innovative carbon nanotube hairspring of the TAG Heuer Carrera Calibre Heuer 02T (…)
TAG Heuer Autavia
THE LEGEND IS BACK
March 2019
TAG Heuer introduces a revamped version of the iconic Autavia. Inspired by its rich heritage and origins in the automobile and aircraft industries, this (…)
The quest for an everlasting story
ARCHIVES AND HERITAGE
March 2019
Never has the watchmaking heritage of watch brands been so well-documented. The fashion for vintage has had a hand in this, forcing watchmakers to (…)