TAG Heuer back as official timekeeper for Formula 1
January 2025
As Formula 1 celebrates its 75th Anniversary, TAG Heuer will return to the sport as its Official Timekeeper. With a rich history in Formula 1 spanning over (…)
TAG Heuer Carrera Chronograph Tourbillon x Senna Limited Edition
December 2024
Thirty years after racing icon Ayrton Senna’s untimely death, the legend lives on, celebrated anew in a Netflix series honouring his remarkable (…)
TAG Heuer Monaco Chronograph with pink skeleton dial
December 2024
The watchmaker pays a playful tribute to the vibrancy of Las Vegas with this latest version, featuring a skeleton dial that reflects the lively ambiance of (…)
TAG Heuer Carrera Chronograph Tourbillon x Senna limited edition
November 2024
Thirty years after racing icon Ayrton Senna’s passing, the legend lives on, celebrated anew in a Netflix series honouring his remarkable achievements. The (…)
TAG Heuer Carrera Extreme Sport: extreme savoir-faire
October 2024
The collection’s latest additions, the TAG Heuer Carrera Chronograph Extreme Sport and TAG Heuer Carrera Chronograph Tourbillon Extreme Sport, merge the (…)
TAG Heuer Monaco Chronograph enters new chapter with racing green
October 2024
As a continuous representation of the racing heritage of the Swiss brand, and a second chapter in the Racing Monaco series, the new limited-edition model (…)
TAG Heuer Carrera Extreme Sport
September 2024
The collection’s latest additions, the TAG Heuer Carrera Chronograph Extreme Sport and TAG Heuer Carrera Chronograph Tourbillon Extreme Sport, merge the (…)
TAG Heuer Carrera Chronograph X Porsche 963 limited edition
June 2024
The Swiss luxury watchmaker introduces a captivating timepiece to celebrate the spirit of endurance racing and technological innovation. This exclusive (…)
Porrentruy: the little-known “other” hub of Swiss watchmaking
June 2024
Unlike that of Geneva, the Joux Valley, La Chaux-de-Fonds, Le Locle, Biel or other places, the history of watchmaking in Porrentruy tends to be overlooked. (…)
New TAG Heuer Aquaracer Professional 300 Date & GMT
June 2024
The Swiss luxury watchmaker introduces new Aquaracer models, paying tribute to those with adventure in mind, conquering depths and time. These watches stay (…)
TAG Heuer Carrera Chronograph Skipper
June 2024
Following last year’s release of the Carrera Skipper chronograph in steel, TAG Heuer presents a new version featuring a case made from 18K 5N rose gold.
TAG Heuer Monaco Chronograph in a new dark blue rendition
June 2024
A modern tribute to the collection’s historic past and racing heritage and a testament to the Swiss luxury watchmaker’s ongoing innovation in watchmaking, (…)
