360 degrees of total innovation by TAG Heuer
July 2005
Founded in 1860, TAG Heuer has remained ever since at the forefront of precision timing. In the last four years however, the brand has broadened its (…)
The 21st century (according to TAG Heuer) will be creative, sporty and glamorous…
May 2005
Jean-Christophe Babin, CEO of TAG Heuer, overflows with an energy that is quite in line with the remarkable dynamism and sporty image of the brand (…)
Market Focus USA - Part 4
April 2005
Case study: TAG Heuer, New brands – tough market...
TAG Heuer sponsors “Une heure d’avance” - a special exhibition at the International Watchmaking Museum
February 2005
From 19 January to 27 March 2005, the prestigious Musée International de l’Horlogerie in Chaux-de-Fonds, is hosting an exhibition sponsored (…)
Uma Thurman, Brad Pitt and Juan Pablo Montoya Superstars join TAG Heuer’s ambassadorial team.
January 2005
TAG Heuer announced today that Hollywood superstars Uma Thurman and Brad Pitt will be joining its prestigious roster of Brand Ambassadors, together with (…)
What’s in a name ?
January 2005
In 1916, Charles-Auguste Heuer produced the Microsplit, a stopwatch showing 1/100th of a second, because of his love of greyhound racing. (…)
Sparkling tennis star Maria Sharapova becomes TAG Heuer new worldwide “sport and glamour” ambassador
December 2004
TAG Heuer, the Swiss sports watch and chronograph brand and the fourth largest luxury brand in the world watch market, is proud to announce that the (…)
TAG Heuer SA sells Artecad
October 2004
TAG Heuer SA, worldwide leader in prestigious sports watches and chronographs, has decided to sell its ArteCad subsidiary based in Tramelan, (…)
Villeneuve returns to Formula 1 and TAG Heuer
October 2004
TAG Heuer Sportvision eyewear and sunglasses Brand partner with FIA Formula 1 world champion Jacques Villeneuve, for his Formula 1 comeback at the 1st (…)
TAG Heuer and Formula 1
July 2004
TAG Heuer, world leader in prestige sports watches and chronographs, gives a foretaste of Formula 1 motor-racing to Sébastien Buemi, a (…)
The Monaco V4 Concept Watch by TAG Heuer shakes the foundations of mechanical watchmaking
July 2004
“If, at first, the idea is not absurd, then there is no hope for it.” This paradoxical and utopian phrase by Albert Einstein must have crossed (…)
TAG Heuer on every front
April 2004
Jean-Christophe Babin, CEO of TAG Heuer, is without a doubt the best ambassador for the brand he manages. He seems to be truly inhabited by the (…)
