TAG Heuer Monza Flyback Chronometer
February 2023
The new TAG Heuer Monza Flyback Chronometer is a special edition with a 42-mm case, made of ultra-lightweight and resistant carbon. The watch offers three (…)
TAG Heuer Aquaracer Professional 200 Solargraph
January 2023
The model now comes in titanium with a bold metallic new look. A two-minute exposure to direct sunlight is enough to power the watch for an entire day. To (…)
Concentration continues in watch distribution
MARKETS
January 2023
A distribution strategy that emphasises monobrand stores is benefitting a small number of powerful retailers with the necessary logistical and financial (…)
How TAG Heuer finds new aficionados through tech
CASE STUDY
January 2023
Accepting crypto-currencies or launching NFT-enabled watches is just the beginning for tech-savvy CEO Frédéric Arnault, who wants to make TAG Heuer the (…)
Hedging against crypto uncertainty
January 2023
With market crashes and the dramatic downfall of exchange giant FTX dominating the headlines, 2022 ended with the crypto world in chaos. So, are brands and (…)
The metaverse: is it right for the watch world?
January 2023
With the metaverse forecast by analysts to generate US$5 trillion in consumer and enterprise value by 2030, its potential seems too big to ignore, and (…)
TAG Heuer celebrates the Carrera’s 60th anniversary
January 2023
Six decades after the birth of the watch that defined the codes of the chronograph, the brand presents an anniversary model in a limited edition of 600 (…)
TAG Heuer’s new Carrera Chronograph Tourbillon Polychrome
December 2022
A multicolored innovative and statement piece, the never-seen-before limited edition of TAG Heuer’s celebrated tourbillon brings world-leading technique and (…)
TAG Heuer drops two new Mario Kart collaboration pieces
October 2022
The second and much-anticipated installment of the TAG Heuer x Nintendo partnership is revealed in the form of two collector limited-edition TAG Heuer (…)
TAG Heuer and Porsche celebrate the 911 Carrera’s 50th anniversary
October 2022
TAG Heuer and Porsche are once again joining creative forces with the fourth instalment of their collaborative product design, releasing two new (…)
Is the NFT hype over?
WEB3
October 2022
First a frenzy, then a collapse: the world of NFTs and cryptos has had a tumultuous year. Since then, there has been little news from watch brands on this (…)
Introducing the TAG Heuer Aquaracer Professional 300 GMT
September 2022
The most immediately striking aspect about the new model is its stylish blue, yellow and white colour palette. A clean, colourful take on the GMT function.
