The Tissot saga in the United States (1848–1876)
October 2024
Tight links were established between the Tissot family from Le Locle and the United States from very early on. In 1848, Charles-Emile crossed the ocean for (…)
Tissot Prx 40 Powermatic 80 Forged Carbon: the new star of the show
October 2024
Fresh tones, unique materials, same model: Tissot extends its PRX collection once again with various reinterpretations of the beloved 1978 model. One stands (…)
New Tissot PRX Special Edition blends nostalgic robot manga design
September 2024
In a collaboration with the manga UFO Robot Grendizer, the Swiss heritage brand merges two vintage characters from the ’70s: its original PRX design and the (…)
“Japanese brands have all come to the same conclusion: move upmarket”
June 2024
Hirota Masayuki has been the face of Chronos Japan magazine for two decades. He is also one of Japan’s leading watch market specialists. We asked him about (…)
In the Mood for Tissot: the debut in Hong Kong (1920–1997)
June 2024
It is always interesting to re-evaluate Tissot’s business choices and activities in China from a present-day perspective. Just recently, 2023 saw the launch (…)
“I’ve set Tissot a target of 5 million watches a year”
June 2024
Not all Swiss watch brands subscribe to the strategy of scaling back production as part of the industry’s push upmarket. Some use a different playbook, as (…)
Tissot debuts the PR516 Chronograph collection
March 2024
The Swiss watchmaker marks a new chapter in its history with an updated, sporty design of a brand icon from 1970. Crafted for long-distance races, the range (…)
Tissot presents the PRX Damian Lillard special edition
March 2024
The Swiss brand has teamed up with the NBA star to celebrate his iconic on-court moments, known as ’Dame Time’ in the sport. This creation blends the (…)
Once Upon a Time: Tissot in Shanghai (1920–1948)
January 2024
The evocation of Tissot’s past presence in Shanghai resonates with its present, with the opening of a new boutique on Nanking Road - the very place where (…)
In Time with Fashion: Tissot in Shanghai (1920–1948)
January 2024
Tissot’s first steps in China took it backstage into the vibrant world of Shanghai cinema. Carried by the most famous actresses of the time, its timepieces (…)
Tissot, neo-vintage and connectivity
INTERVIEW
January 2024
Tissot, the flagship brand of affordable Swiss watchmaking, has unveiled a new version of its T-Touch Connect Solar watch, the result of significant (…)
A history of watch advertising: 1990-2000
June 2023
