Tissot T-Wave
December 2017
Inspired by the graceful dance of a ribbon swirling in the wind, the T-Wave radiates a delightfully light and elegant design. The rounded curves of its case (…)
Tissot: automatic for the people
SWISSMATIC
October 2017
The Swissmatic calibre supplied to Tissot by ETA is allowing the former to break through new price barriers in mechanical watchmaking. And without (…)
Dissecting the “brilliantly simple” Swissmatic
HIGH-TECH
October 2017
As we did in 2014 with its forebear, the Swatch Sistem 51, we dissected Tissot’s Swissmatic in order to gain a better understanding of what’s “under the (…)
The battle for the heart of the watch
INDUSTRY
October 2017
Positioning itself as an alternative to Nivarox as a supplier of regulating organs, Atokalpa intends to offer “supply security” in relation to its great (…)
The impenetrable jungle of e-commerce
SCENARIOS
October 2017
I decided to play Candide, acting as if I knew absolutely nothing about watches.
Automation and calculation
October 2017
All the marketing hype that seems to preoccupy the narrow little world of watchmaking more and more has helped to bury news of two upheavals that are (…)
Tissot Ballade
September 2017
Having earned multiple prizes at timing competitions, Tissot continues to push the boundaries of precision and reliability in affordable luxury timepieces. (…)
Tissot T-Touch Expert Solar II
September 2017
With no less than 20 tactile functions, ranging from compass to chronograph through an altitude difference meter and a perpetual calendar, the new T-Touch (…)
Tissot T-Race MotoGP™ Automatic Limited Edition 2017
April 2017
A symbol of the winning partnership between Tissot and MotoGPTM, this 2,017-piece limited edition has a champion’s mindset. Each detail has been carefully (…)
Swatch Group, champions of the medium range
VERBATIM
March 2017
Of the three major Swiss watchmaker groups, only the Swatch Group has fundamentally industrial origins. While Richemont and LVMH have, with a forced march, (…)
What exactly is a mid-range watch?
DON’T FORGET THE MIDDLE CLASS
March 2017
Watchmakers would be the first to say that they don’t like the term “mid-range” – they find it disparaging. And, in fact, there is not a single mid-range – (…)
Tissot: reborn from Rock
HISTORY
January 2017
In 1974, Tissot sold precisely 919,200 watches with mechanical calibres of its own manufacturing. Ten years later, in 1984, the total number of watches sold (…)
