Victorinox Swiss Army – Celebrating 125 Years in 2009
March 2009
New products will be introduced in honour of the Jubilee and exhibitions will be travelling the world, spreading the good word about Victorinox.
Victorinox Swiss Army unveils the Alliance Sport
October 2008
For today’s active life, the Alliance Sport is just as stylish as it is efficient, reflecting the inspiration of “practical luxury”. Well (…)
Victorinox releases the Alliance Chrono
September 2008
The new Alliance chronograph is a celebration of the success of the original Alliance collection introduced by Victorinox Swiss Army in 2003. The second (…)
Victorinox Swiss Army goes back to its roots with an aviation-dedicated timepiece
August 2008
Rugged yet sophisticated, the AirBoss Collection was first introduced in 2003, inspired by the flight deck boss of today’s aircraft carriers. (…)
Victorinox Swiss Army: the Airboss reinterpreted
June 2008
The Air Boss, introduced in 2003, has always been a favourite in the Victorinox Swiss Army collection. This year, to celebrate the iconic (…)
Victorinox Swiss Army Alpnach Mechanical Chrono
June 2008
Following on the success of its aviation-inspired AirBoss collection, Victorinox is expanding its Swiss Air Force series with a new line called Alpnach, (…)
Victorinox Swiss Army names top retailers
May 2008
Victorinox Swiss Army (VSA) has named Jared The Galleria of Jewelry as its 2007 “Retail Partner of the Year,” and Moyer Fine Jewelers as its (…)
Victorinox Swiss Army introduces its first mechanical dive timepiece
January 2008
Following the market success of the Dive Master 500M Swiss-made quartz collection, Victorinox Swiss Army has dramatically upgraded this performance (…)
Management changes at the Swiss watch company Victorinox Swiss Army
November 2007
The Swiss company Victorinox Swiss Army has appointed Alexander Bennouna as its new CEO. The watchmaker, based in Bienne, continues to place its (…)
Victorinox lays roots in Connecticut
October 2007
Victorinox Swiss Army has opened its North American headquarters in Monroe, Connecticut.
J. Merrick Taggart new president of Victorinox Swiss Army, Inc
June 2007
Charles Elsener, President Victorinox AG, announced last week the appointment of J. Merrick “Rick” Taggart to the post of President Victorinox Swiss (…)
Victorinox Swiss Army – new name for the companyand its timepiece brand
May 2007
Any remaining confusion about the relationship between Swiss Army and Victorinox will soon be a thing of the past. Beginning in the second half of the (…)
