Zenith: two new limited editions with the Defy El Primero 21 Chroma II
August 2023
First unveiled during LVMH Watch Week in 2022, the Defy 21 Chroma limited edition was an instant hit. Now, Zenith has revisited this unique recipe to create (…)
Zenith unveils the Chronomaster Sport unique box set for Only Watch 2023
July 2023
Zenith continues to support the Only Watch biennial charity auction with a box set of four entirely unique Chronomaster Sport references featuring (…)
A history of watch advertising: 1950-1959
June 2023
A history of watch advertising: 1940-1949
June 2023
Zenith New Pilot Collection: taking to the skies
mars 2023
The Manufacture’s most long-standing line has been entirely redesigned from scratch in a more contemporary vein. It’s time to discover the newest versions (…)
Zenith unveils “Ultra Colour” Defy 21 box set
March 2023
Consisting of eight different iterations of the Defy 21 and limited to only eight box sets, the Ultra Colour pieces are all crafted in entirely matte (…)
Zenith revives the first Defy model with a vividly coloured dial
February 2023
After revisiting the very first Defy wristwatch last year, Zenith is unveiling the second model in its collection of faithfully reproduced iconic Defy (…)
Zenith unveils the Defy Extreme Glacier
January 2023
Following the Defy Extreme Desert launched in 2021, Zenith is going to the opposite kind of landscape for the second edition: meet the Defy Extreme Glacier.
Should we still be talking about primary and secondary markets?
January 2023
After a strong performance early last year, the collectible watch market contracted with prices down for those models that had registered the biggest (…)
Reset: how five watch brands made a successful comeback
STRATEGY
January 2023
Recently, we have seen a sometimes spectacular renaissance of watch brands and companies thought – for a variety of reasons – to be in decline or on the (…)
Zenith unveils the Defy Skyline Skeleton
January 2023
One year after the launch of its acclaimed Defy Skyline collection, the brand presented its most elaborate skeleton watch to date and the only one in the (…)
Zenith unveils the Defy Extreme Double Tourbillon
December 2022
Zenith brings its most advanced and complicated chronograph movement to date – equipped with two independent tourbillon mechanisms – to the Defy Extreme (…)
