Hunting Treasures: Zenith's Heritage Department

Hunting Treasures: Zenith’s Heritage Department

October 2023
Zenith’s Manufacture in Le Locle holds many treasures: its staff, for one, its buildings, which have stood on the same ground since 1865, its collections, (…)
Zenith Chronomaster Sport: faster, sleeker and sportier than ever

Zenith Chronomaster Sport: faster, sleeker and sportier than ever

October 2023
The evolved El Primero calibre powering this collection is now capable of 1/10th of a second precision, pushing the boundaries of high-frequency precision (…)
Julien Tornare, Zenith's man for the job

Julien Tornare, Zenith’s man for the job

October 2023
Six years into his tenure, Julien Tornare has more than doubled sales at this once sleepy brand. We met the CEO at his office in Le Locle, where he talked (…)
Zenith: two new limited editions with the Defy El Primero 21 Chroma II

Zenith: two new limited editions with the Defy El Primero 21 Chroma II

August 2023
First unveiled during LVMH Watch Week in 2022, the Defy 21 Chroma limited edition was an instant hit. Now, Zenith has revisited this unique recipe to create (…)
Zenith unveils the Chronomaster Sport unique box set for Only Watch 2023

Zenith unveils the Chronomaster Sport unique box set for Only Watch 2023

July 2023
Zenith continues to support the Only Watch biennial charity auction with a box set of four entirely unique Chronomaster Sport references featuring (…)
A history of watch advertising: 1950-1959

A history of watch advertising: 1950-1959

June 2023
A history of watch advertising: 1940-1949

A history of watch advertising: 1940-1949

June 2023
Zenith New Pilot Collection: taking to the skies

Zenith New Pilot Collection: taking to the skies

mars 2023
The Manufacture’s most long-standing line has been entirely redesigned from scratch in a more contemporary vein. It’s time to discover the newest versions (…)
Zenith unveils “Ultra Colour” Defy 21 box set

Zenith unveils “Ultra Colour” Defy 21 box set

March 2023
Consisting of eight different iterations of the Defy 21 and limited to only eight box sets, the Ultra Colour pieces are all crafted in entirely matte (…)
Zenith revives the first Defy model with a vividly coloured dial

Zenith revives the first Defy model with a vividly coloured dial

February 2023
After revisiting the very first Defy wristwatch last year, Zenith is unveiling the second model in its collection of faithfully reproduced iconic Defy (…)
Zenith unveils the Defy Extreme Glacier

Zenith unveils the Defy Extreme Glacier

January 2023
Following the Defy Extreme Desert launched in 2021, Zenith is going to the opposite kind of landscape for the second edition: meet the Defy Extreme Glacier.
Should we still be talking about primary and secondary markets?

Should we still be talking about primary and secondary markets?

January 2023
After a strong performance early last year, the collectible watch market contracted with prices down for those models that had registered the biggest (…)