One heck of a dilemma is facing all the watch brands in the starting blocks right now. Ready, or nearly, to launch their new models in the run-up to the (…)

A wall of disenchantment nearly cost the world’s largest watch industry gathering its future. New manager Michel Loris-Melikoff has the twofold task of (…)

The comparison is not 100% accurate, obviously. But we wanted to find in our archives the impact that the first pandemic of the 21st century, SARS, had on (…)

It’s not all about coronavirus... Swatch Group’s decision to leave Baselworld is in line with a fundamental trend: after grappling with the production chain (…)

The watchmaking industry shoots at hoot and slide, and everyone starts to play in their own corner. My living room, my exhibition, my summit, my meetings. A (…)

The whole industry is changing at a fast pace – and it seems that Baselworld is on the same path. Here is the future vision of the fair for 2020.