Panerai opens a new boutique in Basel

Panerai opens a new boutique in Basel

RETAIL

January 2023
The brand new boutique right in the heart of Basel is operated in partnership with leading watches and jewellery retailer Seiler Juwelier. Strategically (…)
A golden Panerai: Luminor Due TuttoOro

A golden Panerai: Luminor Due TuttoOro

December 2022
With the launch of the Panerai Luminor Due TuttoOro collection, Panerai reveals its first watches featuring gold bracelets. The 38mm case and bracelet are (…)
Panerai presents the Luminor Due Luna

Panerai presents the Luminor Due Luna

November 2022
The moon phase is the first complication in the Luminor Due line.
Is the NFT hype over?

Is the NFT hype over?

WEB3

October 2022
First a frenzy, then a collapse: the world of NFTs and cryptos has had a tumultuous year. Since then, there has been little news from watch brands on this (…)
“The new customer experience is about environmental responsibility”

“The new customer experience is about environmental responsibility”

INTERVIEW

August 2022
The environmental and social emergency is leading luxury companies, including watchmakers, to rethink their business models and accept a new level of (…)
Panerai unveils a new model in eSteel™

Panerai unveils a new model in eSteel™

April 2022
Exactly 72g of the Submersible QuarantaQuattro eSteel™ is made of recycled materials, corresponding to 52% of the total weight of the watch (that is 137g).
Panerai presents a new edition dedicated to the city of Geneva

Panerai presents a new edition dedicated to the city of Geneva

February 2022
The brand releases the Luminor Geneva Boutique Special Edition in a limited edition of 121 pieces.
Two new entries in the Chrono Complicazioni segment of Panerai

Two new entries in the Chrono Complicazioni segment of Panerai

December 2021
The Luminor Chrono Flyback Ceramica and the Luminor Chrono Flyback Verde Militare are the new entries in the Chrono Complicazioni segment of Panerai, a (…)
Panerai presents the Luminor Marina Quaranta

Panerai presents the Luminor Marina Quaranta

December 2021
This 40mm execution of the Panerai timepiece revives a case size that had been a part of the model’s history, teamed with novel functions that increase its (…)
Panerai unveils the Piccolo Due PAM01247 And PAM01248

Panerai unveils the Piccolo Due PAM01247 And PAM01248

December 2021
Two new expressions of Piccolo Due, PAM01247 and PAM01248, reveal their beauty in starkly opposing color palettes, dark and light.
Introducing Panerai's Submersible Chrono Flyback Mike Horn Edition

Introducing Panerai’s Submersible Chrono Flyback Mike Horn Edition

November 2021
The Submersible Chrono Flyback Mike Horn Edition, a limited edition diving watch available in only 500 pieces, is the newest expression of a nearly (…)
Panerai releases a new Submersible model with a metal bracelet

Panerai releases a new Submersible model with a metal bracelet

June 2021
The Submersible Blu Notte is the first Panerai Submersible 42mm watch with a metal bracelet. The instantly recognizable crown-protection device inspired the (…)