The global debut of three Seiko Prospex Marinemaster mechanical divers

The global debut of three Seiko Prospex Marinemaster mechanical divers

December 2023
First launched in the Japanese domestic market, Seiko’s flagship diving series has been revitalised with three new top-tier Prospex mechanical watches. This (…)
A '60s reboot: Seiko Prospex Land Mechanical GMT Limited Edition

A ’60s reboot: Seiko Prospex Land Mechanical GMT Limited Edition

November 2023
The new model is a faithful re-creation of Seiko’s archival 1968 model, the brand’s first GMT with a rotating bezel. Retaining the original’s classic sports (…)
Seiko releases the Prospex Landmaster 30th Anniversary Limited Edition

Seiko releases the Prospex Landmaster 30th Anniversary Limited Edition

October 2023
To commemorate the 30th anniversary of the Landmaster series, loved by adventurers and mountaineers, Seiko has created a new Prospex limited edition. (…)
France Ebauches rises from its ashes

France Ebauches rises from its ashes

October 2023
Early 1994, France Ebauches filed for bankruptcy. This was, according to the headline in La Chaux-de-Fonds daily L’Impartial, the “end of French (…)
An introduction to the latest King Seiko

An introduction to the latest King Seiko

August 2023
A new slim wristwatch with an intricately patterned dial captures the spirit of the Tokyo area where King Seiko originated in the 1960s. The limited edition (…)
New Seiko Prospex Speedtimer Solar Chronographs

New Seiko Prospex Speedtimer Solar Chronographs

June 2023
Seiko’s tradition as a pioneer in sports timing began in the 1960s, when the company introduced to the world’s sporting stage a range of timing devices that (…)
Watch Q&A with... Akio Naito – Seiko, Grand Seiko

Watch Q&A with... Akio Naito – Seiko, Grand Seiko

June 2023
“A unique sense of beauty rooted in traditional Japanese aesthetics – sublime, yet understated and restrained”
A history of watch advertising: 1990-2000

A history of watch advertising: 1990-2000

June 2023
A history of watch advertising: 1980-1989

A history of watch advertising: 1980-1989

June 2023
A history of watch advertising: 1960-1969

A history of watch advertising: 1960-1969

June 2023
Seiko: a modern re-interpretation of a landmark diver's watch

Seiko: a modern re-interpretation of a landmark diver’s watch

April 2023
The dial pattern of this new diver’s watch is inspired by the astrolabe, the ancient navigational tool that seafarers used to determine the latitude and (…)
The achievements of Naomi Uemura are remembered in a classic 1970 Seiko design

The achievements of Naomi Uemura are remembered in a classic 1970 Seiko design

April 2023
This commemorative watch echoes the design of the 1970 original but is thoroughly modern in execution. The textured dial features an image of the (…)