Seiko has grand plans for the future
INTERVIEW
January 2018
This is the oldest Japanese watch brand, with more than a century of history. It has been in on every technological innovation. But 2017 will remain (…)
A brief history of Seiko mechanical chronographs
CHRONOGRAPHS
January 2018
In the mid-60s, a race was raging: who would manage to release the first automatic chronograph wristwatch?
Seiko opens flagship boutique in London
August 2017
The Japanese watchmaker makes a statement with the opening of its flagship UK location, located in the heart of luxury shopping at Knightsbridge.
In Japan, the breakthrough of Seiko and the failure of lifestyle marketing
ANALYSIS
March 2017
The Japanese market is relatively stable and mature. Regardless of economic trends, luxury watches have been constantly appreciated in the country.
The Presage enamel dial limited edition by Seiko
July 2016
VINTAGEMANIA
CEOs HAVE THEIR SAY - SHINJI HATTORI, PRESIDENT & CEO SEIKO
April 2016
In response to a questionnaire sent out by Europa Star, 50 CEOs from Switzerland, Europe, Japan and the USA reveal their strategies for dealing with the (…)
Watch of the day: Fugaku Tourbillon Limited Edition by Credor
March 2016
Seiko has launched its first ever tourbillon model at Baselworld - a new masterpiece from the Credor division - featuring intricate three-dimensional (…)
SEIKO Presage: fine mechanical watchmaking, from Japan
March 2016
Seiko’s heritage in mechanical watchmaking stretches back to 1913 and the celebrated Laurel, Seiko’s, and Japan’s, first ever wrist watch. For over a (…)
The best of Baselworld’s past
March 2016
Before we bring you the latest from the watch world in Basel, let’s take a look back at some of the best watches released at Baselworld. Check out our top (…)
Business, Models & Strategies: SEIKO, GRAND SEIKO... CREDOR!
January 2016
People have got it all wrong: the Japanese are not proud of their products in the way the Germans are proud of their cars; they are “honoured” by them.
Interview with Shinji Hattori, President and CEO of SEIKO
January 2016
“ONE SECOND EVERY HUNDRED THOUSAND YEARS”
Merry Christmas and Happy New Year from Europa Star!
December 2015
In this special feature, we wrap up 2015, look forward to 2016, and think about what watch brands might make Santa Claus’ “naughty” and “nice” lists.
