Swatch Mickey Mouse x Damien Hirst
November 2018
Forever young, Mickey celebrates his 90th anniversary this year and Swatch pays him a special tribute with two Art Special watches created by Damien Hirst.
Russia, a challenging year
2017
March 2018
2017 has been a challenging year for the Russian watch market. For the first nine months of the year, the value of imported watches increased by 5%, but (…)
Swatch takes a dive for Summer 2018
March 2018
The new timepieces of the Mediterranean Views collection are a fun take on the summer season. But what are these “fast fashion” watches missing?
Swatch, constantly breaking the mould
HISTORY
June 2017
Nearly 35 years on from its launch, the little plastic watch is still proving an unprecedented hit. The reasons behind this success story lie in the very (…)
Will this be the summer of Swatch?
August 2015
China will be a key market for the success of Swatch’s much anticipated smartwatch. But on the home front, it’s cow bells all the way to celebrate Swiss (…)
VALENTINE’S DAY - Unlock your Beloved’s Heart with Swatch
January 2015
While lovers around the globe have taken to attaching padlocks to bridges and monuments to celebrate their love, and the added weight seems to be producing (…)
Swatch
Sistem51 by Swatch
March 2014
Sistem51 by Swatch
A Christmas jumper for your wrist from Swatch
October 2013
Halloween has barely passed but we are already being gently reminded that there are “only” nine weeks left until Christmas. This triggers the usual (…)
Mechanical watch globalisation & the sacrosanct Swiss Made
May 2012
In 1969, Seiko won the Chronometry Competition at the Neuchâtel Observatory. The Swiss response was immediate: the Chronometry Competitions would no longer (…)
Swatch celebrates 10 years as title sponsor of the FIVB Beach Volleyball World Tour
May 2012
Not only does Swatch celebrate its 10th anniversary as the title sponsor of the FIVB Beach Volleyball World Tour this year but the company also sponsors six (…)
CATCH MY HEART / LOVELY MINE by Swatch
February 2012
Part of our focus on watches for Valentine’s day 2012
Golden chronographs from Swatch
January 2012
Swatch introduces a new collection of gold PVD-coated Irony Chrono models. Could this signal a new trend for gilt-style watches with the harder and more (…)
