Casio, the return of the original smartwatch
October 2015
The Japanese electronics giant has recently opened a museum exhibition showcasing its rich histoy of digital watches, which are also resurfacing on wrists (…)
G-SHOCK MUDMASTER - CASIO’S NEWEST PROFESSIONAL GEAR
September 2015
The new G-SHOCK MUDMASTER, equipped with the latest technologies and specific mud resistance structure, is a perfect example of a watch targeted at (…)
STRATEGIES - Japanese Watchmaking Moves Upmarket
March 2015
Global sales of Japanese watches reached two billion dollars in 2013, a level not seen since 1998. This growth is accompanied by a bid to reposition towards (…)
CASIO: G-Shock MR-G - G is for Gamechanger
March 2015
For Casio, the new MR-G watch is a gamechanger. In the past, Casio G-SHOCK watches were designed to be tough, but they were constructed of resin and were (…)
Stay Connected with Casio’s EQB-510
February 2015
The EQB-510 makes the perfect companion for both business men and globetrotters. The watch communicates with smartphones using Bluetooth® 4.0 technology and (…)
CASIO EDIFICE
October 2014
SMARTPHONE LINK MAKES MANAGING WORLDTIME 300 CITIES
CASIO - The World’s First Hybrid Time-Keeping System
August 2014
The new G-SHOCK GPW-1000 by Casio not only receives Global Positioning System (GPS), but also radio wave time-calibration signals for accurate time keeping (…)
THE JAPANESE RACE for absolute precision
March 2014
Seiko, Citizen, Casio
CASIO - MTG-S1000, Crowning the G-SHOCK Evolution
March 2014
Casio’s toughest brand G-SHOCK – one of the few genuinely iconic digital watches – needs no introduction. But 30 years after its launch, the brand (…)
CASIO - Japan
“SYNCHRONIZED TIMEPIECES”
March 2014
The main theme chosen by Casio for BaselWorld 2014 was “Synchronized Timepieces”. It is best seen in two watches, a new double-synchronized G-Shock and an (…)
SPOTLIGHT - MTG-S1000, Crowning the G-SHOCK Evolution by CASIO
March 2014
Casio’s toughest brand G-SHOCK – one of the few genuinely iconic digital watches – needs no introduction. But 30 years after its launch, the brand (…)
CASE STUDY - CASIO - My name is G-SHOCK
October 2013
We are in Hamura, in the “torture chamber” at Casio’s research and development centre, some 60 kilometres east of Tokyo. The watch that has been subjected (…)
