STRATEGIES - Japanese Watchmaking Moves Upmarket
March 2015
Global sales of Japanese watches reached two billion dollars in 2013, a level not seen since 1998. This growth is accompanied by a bid to reposition towards (…)
CASIO: G-Shock MR-G - G is for Gamechanger
March 2015
For Casio, the new MR-G watch is a gamechanger. In the past, Casio G-SHOCK watches were designed to be tough, but they were constructed of resin and were (…)
Stay Connected with Casio’s EQB-510
February 2015
The EQB-510 makes the perfect companion for both business men and globetrotters. The watch communicates with smartphones using Bluetooth® 4.0 technology and (…)
CASIO EDIFICE
October 2014
SMARTPHONE LINK MAKES MANAGING WORLDTIME 300 CITIES
CASIO - The World’s First Hybrid Time-Keeping System
August 2014
The new G-SHOCK GPW-1000 by Casio not only receives Global Positioning System (GPS), but also radio wave time-calibration signals for accurate time keeping (…)
THE JAPANESE RACE for absolute precision
March 2014
Seiko, Citizen, Casio
CASIO - MTG-S1000, Crowning the G-SHOCK Evolution
March 2014
Casio’s toughest brand G-SHOCK – one of the few genuinely iconic digital watches – needs no introduction. But 30 years after its launch, the brand (…)
CASIO - Japan
“SYNCHRONIZED TIMEPIECES”
March 2014
The main theme chosen by Casio for BaselWorld 2014 was “Synchronized Timepieces”. It is best seen in two watches, a new double-synchronized G-Shock and an (…)
SPOTLIGHT - MTG-S1000, Crowning the G-SHOCK Evolution by CASIO
March 2014
Casio’s toughest brand G-SHOCK – one of the few genuinely iconic digital watches – needs no introduction. But 30 years after its launch, the brand (…)
CASE STUDY - CASIO - My name is G-SHOCK
October 2013
We are in Hamura, in the “torture chamber” at Casio’s research and development centre, some 60 kilometres east of Tokyo. The watch that has been subjected (…)
The G-Shock goes Meccano
April 2013
Did you know that the first G-Shock was presented in April 1984? Almost 30 years later tens of millions of these watches have been sold worldwide but the (…)
Casio’s analogue revolution
November 2012
Kazuo Kashio, President and CEO of Casio, likes to say, “If it isn’t revolutionary, it’s not a Casio product.” You might think that this is merely a (…)
