The WorldWatchReport 2007
April 2007
The WorldWatchReport (WWR) is published by IC Agency on an annual basis prior to the international watch fair in Basel, Switzerland. Born out of the (…)
Brand buzz in the blogosphere
March 2007
The Internet, for most, is defined as the information super highway that has the answer to almost any question imaginable at your fingertips. And (…)
The secrets of online advertising
February 2007
Despite a rather tight general advertising environment, the Internet is showing results that are downright enviable. Online advertising is in full (…)
Summary - WorldWatchReport 2005
October 2006
IC-Agency explores and analyses the two faces of the Internet for the watch industry. On one side, it provides a precise evaluation of the threats and (…)
Choosing and leveraging the right brand ambassador – How Internet is changing the rules of the game
July 2006
Global companies have long understood the power and impact of associating popular personalities with their brand name and products. Most will agree that a (…)
WorldWatchReport: A New Kind Of Market Research
March 2006
The WorldWatchReport (WWR) is an e-research based on over 25 million searches, which points out the opportunities of 12 prestigious brands active in the (…)
The e-commerce boom: an opportunity for the luxury brands?
March 2006
Sales on the Internet are mushrooming. So is the demand for luxury products. Today, many brands are launching their own e-commerce site while others are (…)
WorldWatchReport.com
January 2006
IC-Agency has just published its latest World Watch Report May-November 2005 analyzing the Internet performances of 12 Swiss watch brands (Breitling, (…)
“War of the brands – the online battleground for luxury watch clientele”:IC-Agency’s exclusive report.
December 2005
There’s a secret war going on online in the luxury watch market, a battle for territory and brand notoriety where clientele and reputation are at stake (…)
Selling luxury online, or the emergence of fashion’s new “Wild West”
November 2005
Last year, sales of Louis Vuitton products on eBay reached US$ 60 million, while sales of Rolex on the same online auction website recorded more (…)
The emergence of RSS technology
August 2005
The emergence of RSS technologyAdvertisers eye podcastingChina, the new land of opportunityeBay: threat or opportunity?
Optimizing the Internet as a media tool: The TAG Heuer way
June 2005
The WorldWatchReport 2005 study prepared by IC-Agency examines the interest expressed in twelve luxury watch brands and also includes indicators pertaining (…)
