Minase to organize first US event on December 3
SAVE THE DATE
November 2021
Members of the press are invited on December 3 for a welcome drink, a brand introduction and a Japanese lunch at the Horological Society of New York. The (…)
Minase upgrades its flagship collection with the Divido 2.0
August 2021
Divido is the only round model in the Japanese brand’s collections and appreciated for its peculiar yet beguiling appearance and the high level of (…)
H-Development, portrait of a horological laboratory
INDUSTRY
July 2021
The Biel-based company specialises in delivering components, but also in solving technical challenges. Its customers are mainly independent brands and (…)
Minase x 10tenLabs® Divido Coffea Arabica Edition
May 2021
Inspired by the famous Arabic coffee bean and combining the heritage of Japanese artistry and craftsmanship, Minase and 10tenLabs® present the Divido Coffea (…)
Minase 7 Windows Maki-e Four Seasons
HANDCRAFTED TIMEPIECES FROM JAPAN
April 2021
The latest arrival in the Masterpiece collection displays a handmade dial crafted by Urushi master Hakose.
Minase launches the new 7 Windows collection
JAPAN
March 2021
Based on the original 5 Windows model, Minase updated its design by adding on 2 more crystals at 12 and 6 o’clock. A beguiling new line featuring more (…)
Minase 5 Windows WM03-LPDS
HANDCRAFTED TIMEPIECES FROM JAPAN
January 2021
Last year, we had the privilege of visiting the independent Japanese watch manufacturer Minase in Akita prefecture. This trip made a deep and lasting (…)
A new deep blue Urushi dial for Minase’s Divido
December 2020
Minase’s latest addition to the Divido collection pays tribute to Japan’s finest traditional crafts. Following the success of the blue hand-lackered (…)
Minase watches’ magic
VIDEO
October 2019
Discover the new video dedicated to Minase watches charm and magic seen through the Japanese culture and employees’ passion.
Minase: Japan’s best-kept horological secret
REPORT
July 2019
Minase is a good example of how technological innovation in Japan can also be an ode to nature. We paid a visit to this family company in Akita, in the (…)
Japanese watchmaking wants to change its image
ANALYSIS
July 2019
Seiko, Citizen and Casio now offer models at prices that were unthinkable a few years ago. Japanese companies intend to move from a highly technological (…)
A new era for Japanese watchmaking?
EDITORIAL
July 2019
As demand for Japanese quartz movements continues to fall, due to declining interest in the fashion watch, and as the arrival of the smartwatch causes major (…)
