The key words in the current economic crisis: price, quality and authenticity
PART TWO
July 2009
The current global economy has sent the watch industry into turmoil. Find out how the watch brands are adapting their products and advancing their companies (…)
Seiko’s Spring Drive – a human, industrial, technological, and artisanal adventure
November 2007
With its revolutionary Spring Drive, Seiko has accomplished two things: pushing the standards of ‘mechanical’ precision even farther, and competing (…)
In Japan, Seiko is also positioned in the haut de gamme
August 2004
Founded in 1877, a pioneer of modern watchmaking and the mechanical watch in Japan, Seiko is still owned by Hattori the founding family. As a (…)
Cultural revolution at Seiko
August 2003
Seiko is undergoing a major transformation. Since 2001, the watch division of the Seiko Corporation, still belonging to the founding Hattori (…)
