Ba111od goes back to the roots with Chapter 7
November 2023
The young Swiss watch brand BA111OD, which has made a name for itself by democratising fine watchmaking, is launching a Swiss-made non-skeletonised model. (…)
Ba111od’s saga continues with Chapter 4.7 Onyx Tourbillon C. Lémanic
September 2023
The Chapter 4.7 Onyx Tourbillon C. Lémanic is the next instalment in the Ba111od story. The name is in honour of the Clinic Lémanic in Lausanne, whose (…)
BA111OD introduces 36mm watches in five designs for women
August 2023
The maverick watchmaker unveils Chapter 6, a collection specially tailored for women. Crafted in Switzerland, these timepieces feature 36mm steel cases with (…)
BA111OD presents The Veblen Dilemma Tourbillon in 40 mm
June 2023
Following the big success of its first tourbillon, Chapter 4.1, The Veblen Dilemma, which has sold more than 600 pieces to date, and in response to (…)
BA111OD Chapter 3.5 ZEST & 3.6 AZUR
June 2023
The watch brand BA111OD presents its latest creations, Chapter 3.5 ZEST and Chapter 3.6 AZUR. Two Swiss-made unisex 42mm three-hand models which complete (…)
New waves
EDITORIAL
April 2023
In our latest issue we offer a series of portraits of some of these new-generation artisans, who will certainly make some waves. You’ll enjoy reading about (…)
Chapter 3.4 Black Pepper by BA111OD
December 2022
BA111OD presents Chapter 3.4 Black Pepper, which echoes the Chapter 3.3 1R1SÉ in steel, launched last September. This black PVD-coated steel version gives (…)
BA111OD gets to grips with the chronograph
INTERVIEW
November 2022
On 11 October 2022, three years after launching his own watch with the sole aim of proving that a gap existed in the traditional business model by proposing (…)
Ba111od unveils the Chapter 3.3 1R1SÉ
September 2022
Following its first two tourbillons produced in Switzerland – launched in the last few months – the brand, which has just inaugurated its new headquarters (…)
BA111OD Chapter 4.1: The Veblen Dilemma Tourbillon
June 2022
The Swiss start-up is pioneering the integration of NFC technology into the crystal of its watch to offer a unique and tailor-made concierge service.
BA111OD launches a tourbillon for less than CHF 4’000
October 2021
Thomas Baillod, founder of a watch sales concept turned into a brand, unveils “Chapter 4, The Veblen Dilemma Tourbillon”, priced at CHF 3’920. This (…)
BA111OD Chapter 2.1 Mother of Pearl
November 2020
BA111OD writes a new chapter just as singular as the first one: Chapter 2 edition is adorned with fire and light with a bezel set with sixty-eight (…)
